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Creative Campaign Partner - Student Recruitment Campaign - AWARD

The City of Liverpool College

This public procurement record has 1 release in its history.

Award

27 Aug 2026 at 10:25

Award Notice
Summary of the contracting process

The City of Liverpool College procured creative agency services for a student recruitment campaign, classified as marketing services. The appointed agency is to develop a campaign positioning the college as the first-choice destination for students who want more. The work must operate across digital, outdoor and audio channels, while addressing three distinct audiences: 16–18-year-old students, adult learners, and employers seeking to upskill their workforce. The buyer is The City of Liverpool College, based in Liverpool, and the requirement is centred on its student recruitment activity. The stated delivery coverage includes the United Kingdom, Europe, the Isle of Man, the Channel Islands, British Overseas Territories and the rest of the world, alongside the college’s Liverpool location.

This procurement is complete and was awarded through an open procedure. The tender deadline was 27 July 2026 at noon, and the contract was awarded on 27 August 2026 to Poke Limited. The awarded value is £131,760 including the stated maximum value, with a minimum estimated value of £43,920; these figures should be read separately rather than combined. The contract period runs from 1 September 2026 to 27 August 2029. The original requirement described a two-year contract with an option to extend for one additional year, which accounts for the stated maximum period. The opportunity was not identified as suitable for SMEs or voluntary, community and social enterprises. Evaluation was for the creative agency requirement described above.

For agencies assessing future opportunities with The City of Liverpool College, this award demonstrates demand for integrated creative marketing supporting further-education student recruitment. A credible competitor would need to develop a coherent campaign that works across digital, outdoor and audio media rather than treating channels separately. It would also need to communicate convincingly with 16–18-year-old students, adult learners and employers seeking workforce upskilling, adapting the message to each audience while maintaining a clear college-wide position. Experience in marketing services and the ability to manage creative work across these audiences and channels would therefore be commercially relevant when this buyer next reviews a comparable requirement. The successful route was an open procedure, so agencies should be prepared to compete through that procurement approach.

How relevant is this notice?

Notice Information

Notice Title

Creative Campaign Partner - Student Recruitment Campaign - AWARD

Notice Description

The City of Liverpool College are going out to tender for a creative agency to develop a campaign that positions The City of Liverpool College as the first-choice college for students who want more. The campaign must work effortlessly across digital, outdoor, and audio, and speak with equal conviction to three different audiences: 16-18 year old students, adult learners, and employers looking to upskill their workforce. The creative agency contract is for 2 years starting 01/09/2026 with the option to extend for one extra year. The documents for this tender are ready to be downloaded and the closing date for the return of your tenders via the College's In-Tend website is 12 noon on 27th July 2026 at 12 Noon.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-662893a7-14ae-49de-af8e-b0c2b6ff0447
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/d87bbe2f-eee9-4591-a5f7-2e2d935d9520
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£131,760 £100K-£500K
Lots Value
Not specified
Awards Value
£131,760 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
27 Aug 20262 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
27 Aug 20262 weeks ago
Contract Period
1 Sep 2026 - 27 Aug 2029 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
The City of Liverpool College
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
MERSEYSIDE
Postcode
L7 7JA
Postcode Area
Liverpool
Country
England
Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD7 Merseyside
Small Region (ITL 3)
TLD72 Liverpool
Delivery Location
Not specified
Local Authority
Liverpool
Electoral Ward
Canning
Westminster Constituency
Liverpool Riverside

Supplier Information

Number of Suppliers
1
Supplier Name

POKE LIMITED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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