Award

Appointment for Media Buying Agency (2024)

THE NATIONAL MUSEUM OF THE ROYAL NAVY

This public procurement record has 3 releases in its history.

Award

19 May 2025 at 16:05

Award Notice
TenderAmendment

04 Feb 2025 at 20:45

Tender Notice
Tender

10 Jan 2025 at 16:23

Tender Notice
Summary of the contracting process

The National Museum of the Royal Navy (NMRN) in partnership with the Mary Rose Trust has procured a contract through an open procedure for the appointment of a Media Buying Agency. This tender process, classified under 'Advertising and marketing services' (CPV code: 79340000), involved services required across several sites including the Portsmouth Historic Dockyard, Fleet Air Arm Museum, National Museum of the Royal Navy Hartlepool, and HMS Caroline. The procurement was divided into three distinct lots although only Lot 1 for Media Buying and Planning was awarded due to no compliant bids for Lots 2 and 3. The process culminated in the award stage, with 'Anything is Possible Media Limited' appointed as the supplier. The total contract value amounted to £2.9 million, with a contract period starting on 1st April 2025 and ending on 31st March 2030. Key locations for service delivery include the North East, South East, South West, and Northern Ireland.

This tender signifies a considerable opportunity for small and medium enterprises (SMEs), as identified by the suitability criteria, given its open nature and strategic service requirements across the UK's key geographic regions. The large scale of the project, with significant visibility for the contracting authority's historic sites, presents vast business growth potential for enterprises specialising in media buying and planning, as well as those experienced in handling advertising and marketing services for museums and public attractions. Companies capable of leveraging affiliate marketing and brand partnership services although not appointed this time, could stand to gain from future opportunities arising from similar collaborative efforts with the National Museum of the Royal Navy and its associates.

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Notice Information

Notice Title

Appointment for Media Buying Agency (2024)

Notice Description

This tender has been prepared and is issued by the National Museum of the Royal Navy (NMRN Operations) in partnership with Mary Rose Trust (MRT) as joint operators of Portsmouth Historic Dockyard (PHD Operations) for services required for PHD. Services are also required for NMRN across all entities including Fleet Air Arm Museum (FAAM), National Museum of the Royal Navy Hartlepool (NMRNH) and HMS Caroline (HMSC). These are split into three distinct lots which are; Lot 1. Media Buying and Planning (All Sites) Lot 2. Affiliate Marketing (All Sites) Lot 3: Brand Partnership Services (PHD and FAAM Only) All documents are held on Contracts Finder Gov.UK which can be . Clarifications are to be sent to tenders@nmrn.org.uk There is a Market Engagement Day which will be hosted online on Monday 27th January 2025 (1000-1200) Updated on 4th February 2025 to extend deadline and issue clarifications.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-66a8b94c-c270-49a0-b97d-4536faa6225a
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/cadb6c44-d929-4598-98b6-fe9febf18bcd
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£2,900,000 £1M-£10M
Lots Value
Not specified
Awards Value
£1,160,250 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
19 May 20259 months ago
Submission Deadline
11 Feb 2025Expired
Future Notice Date
Not specified
Award Date
6 Mar 202511 months ago
Contract Period
31 Mar 2025 - 31 Mar 2030 Over 5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
THE NATIONAL MUSEUM OF THE ROYAL NAVY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
PORTSMOUTH
Postcode
PO1 3NH
Post Town
Portsmouth
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ3 Hampshire and Isle of Wight
Small Region (ITL 3)
TLJ31 Portsmouth
Delivery Location
TLC North East (England), TLJ South East (England), TLK South West (England), TLN Northern Ireland
Local Authority
Portsmouth
Electoral Ward
Charles Dickens
Westminster Constituency
Portsmouth South

Supplier Information

Number of Suppliers
1
Supplier Name

ANYTHING IS POSSIBLE MEDIA

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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