Award

We Are The NHS' Creative Development

MULLEN LOWE GROUP

This public procurement record has 2 releases in its history.

Award

15 Dec 2022 at 11:35

Award Notice
Award

01 Dec 2022 at 10:33

Award Notice
Summary of the contracting process

The NHS England Campaigns Team has awarded the contract for 'We Are The NHS' Creative Development to MullenLowe Group UK. The contract, valued at £25,600,000 GBP, involves advertising campaign services. The procurement method was selective, and the contract period is from June 22, 2022, to June 21, 2026. The tender period ended on May 4, 2022, with the award date being June 30, 2022. The buying organisation is Mullen Lowe Group based in London, United Kingdom.

This procurement opportunity for advertising services by the NHS creates growth opportunities for advertising agencies specialising in creative development and production. Businesses experienced in delivering national social marketing campaigns would be well-suited to compete for this contract. The contract is for the next 4 years, providing stability and potential growth for the successful bidder. Understanding the priorities of NHS England and the wider NHS would be crucial for businesses aiming to deliver successful campaigns under this contract.

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Notice Information

Notice Title

We Are The NHS' Creative Development

Notice Description

The NHS England Campaigns Team deliver national social marketing campaigns to support the NHS. Our campaigns are delivered under two overarching campaign brands: * The 'We are the NHS' campaign aims to inspire people to join the NHS and retain those already working in it. It promotes the NHS as a first- choice employer, focusing on priority recruitment of professions including: Nursing; Allied Health Professionals; Healthcare Support Workers; and 999 & 111 Call Handlers; also supporting the recruitment of NHS Reservists. * The 'Help Us, Help You' campaign is designed to save lives by changing the way people access services to reduce pressures on the NHS and maintain capacity, by driving effective use of the NHS, encouraging people to get help in the right place and at the right time. This contract is for an advertising agency to lead the strategy, creative development and production work for the 'We are the NHS' campaign. It covers possible work for the next 4 years. The 'We are the NHS' campaign is delivered through a number of different phases aimed at different audiences and with separate aims and objectives. All our campaign activity supports the successful delivery of the organisational priorities of NHS England and the wider NHS. These are set out in the NHS Long Term Plan and the annual NHS Priorities and Operational Planning Guidance.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-687a1d1c-96ca-4374-b8fd-d686e3eabb31
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/b246d93e-6678-473b-b7e8-ac9d1c366ea2
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
£25,600,000 £10M-£100M
Lots Value
Not specified
Awards Value
£25,600,000 £10M-£100M
Contracts Value
Not specified

Notice Dates

Publication Date
15 Dec 20223 years ago
Submission Deadline
4 May 2022Expired
Future Notice Date
Not specified
Award Date
29 Jun 20223 years ago
Contract Period
21 Jun 2022 - 21 Jun 2026 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
MULLEN LOWE GROUP
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SE1 6LH
Post Town
South East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI44 Lewisham and Southwark
Delivery Location
Not specified
Local Authority
Southwark
Electoral Ward
St George's
Westminster Constituency
Bermondsey and Old Southwark

Supplier Information

Number of Suppliers
1
Supplier Name

MULLENLOWE GROUP

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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