Award

Creative Testing services in relation to FCCRAS Brand Concept Development

CITY OF LONDON CORPORATION

This public procurement record has 1 release in its history.

Award

28 May 2024 at 12:12

Award Notice
Summary of the contracting process

The City of London Police, through City of London Corporation, has awarded a contract for Creative Testing services related to FCCRAS Brand Concept Development. The tender falls under the industry category of Multimedia software package and is valued at GBP 49,821. The procurement method used was an open procedure. The contract period is from April 22, 2024, to June 15, 2024, with a tender period end date on April 15, 2024. The procurement process is now at the award stage.

This contract presents opportunities for companies specializing in multimedia software services to engage with the City of London Police. Businesses offering creative testing services and multimedia software packages are well-suited to compete for this contract. The contract offers a chance to contribute to brand concept development for a significant public safety program, contributing to enhancing public engagement, trust-building, and perception. Interested parties should be prepared to engage in user testing and behavioural science analysis to support brand decision-making processes.

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Notice Information

Notice Title

Creative Testing services in relation to FCCRAS Brand Concept Development

Notice Description

The Branding Workstream of the FCCRAS Programme at City of London Police appointed Bray Leino (via Bloom) to deliver the scope of the Branding work, after a competitive procurement process managed by CoL Commercial last year. Bray Leino has been delivering the scope of the works as contracted but due an unforeseen delay in the overall programme (not related to Bray Leino), we are recommending to introduce a 4-7 week piece of extra scope into the workstream. This will see Bray Leino in conjunction with a supply chain partner of theirs Innovation Bubble (behavioural science experts who have backgrounds in consumer and business psychology) deliver creative and user testing of the design concepts we have agreed to take forward for final decision. This exercise will allow members of the public, victims and our stakeholder community to provide feedback around the brands, names, colours etc and assist us with data to support recommendations and decisions on which new Brand to select. Bray Leino are the only agency that can deliver this work as the brand concepts are their designs. The Creative Testing Scope will allow us: 1) To identify which brand proposition most effectively enhances: - initial engagement - fosters comprehension - cultivates trust - clarifies understanding - and accurately shapes public perception for the target audience 2) To identify which brand proposition most effectively enhances: - initial engagement - fosters comprehension - cultivates trust - clarifies understanding - and accurately shapes public perception for the target audience Headline Objectives: Understand the overall response to each route and specifics including: 1. Initial response 2. Comprehension of: - Purpose and scope - Behaviour expectation - The service as a national service but one led by the police (ideally City of London Police but understanding authority of police most important both for and opposed to)

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-68cc54b1-d642-4a02-ad6a-79005f0a6a1c
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/f9a28a85-69bf-45a3-99f5-d00b69d41f78
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems

CPV Codes

48520000 - Multimedia software package

Notice Value(s)

Tender Value
£49,281 Under £100K
Lots Value
Not specified
Awards Value
£49,821 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
28 May 20241 years ago
Submission Deadline
15 Apr 2024Expired
Future Notice Date
Not specified
Award Date
14 Apr 20241 years ago
Contract Period
21 Apr 2024 - 15 Jun 2024 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
CITY OF LONDON CORPORATION
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
EC2P 2EJ
Post Town
Central London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI43 Haringey and Islington
Delivery Location
TLI London
Local Authority
Islington
Electoral Ward
Clerkenwell
Westminster Constituency
Islington South and Finsbury

Supplier Information

Number of Suppliers
1
Supplier Name

BRAY LEINO

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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