Award

ecm_12660 GA4 Google Analytics 360 Software, support for DWP and BigQuery

DEPARTMENT FOR WORK AND PENSIONS

This public procurement record has 1 release in its history.

Award

14 Mar 2025 at 08:57

Summary of the contracting process

The Department for Work and Pensions (DWP) has completed the procurement process for the provision of Google Analytics 360 software and BigQuery enterprise data warehouse support, with Merkle UK One Limited being awarded the contract. This procurement, titled "ecm_12660 GA4 Google Analytics 360 Software, support for DWP and BigQuery", falls under the industry category of Software package and information systems and includes services to be delivered across various regions, including the United Kingdom, Europe, and British Overseas Territories, among others. The awarding stage was concluded on 26th February 2025, with the contract period starting on 1st March 2025 and ending on 28th February 2026. The total contract value amounts to GBP 450,000, including an initial one-year term and an optional one-year extension. The procurement was carried out using a selective method, through a call-off from a framework agreement.

This tender presents substantial business growth opportunities, particularly for large-scale businesses equipped to provide advanced web analytics platforms and enterprise data warehouse support. Companies specialising in Software as a Service (SaaS) solutions and enterprise data management systems could significantly benefit from engaging in such contracts, given the high demand for IT services and robust support systems in public sector organisations. The DWP's requirements for hosted web analytics platforms and comprehensive data warehouse services indicate a crucial need for reliable and scalable technology solutions, paving the way for businesses that excel in these areas. With an initial value of GBP 193,680 and potential extensions, this contract offers a lucrative chance for experienced IT service providers to secure government-sponsored projects. Businesses capable of delivering high-quality software packages and information systems across diverse geographical locations would be well-suited to meet these procurement needs and contribute to public sector advancements.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Notice Title

ecm_12660 GA4 Google Analytics 360 Software, support for DWP and BigQuery

Notice Description

Provision of Google Analytics 360 a hosted, SaaS web analytics platform used for measurement of websites and marketing channels and BigQuery an enterprise data warehouse. The contract value includes the 1 year initial term and one year optional extension.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-6b6c0ae2-0102-4f50-903c-cae1e8754b70
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/e3ffd419-b10e-4154-b5ea-e57ba76d98a7
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems


CPV Codes

48000000 - Software package and information systems

Notice Value(s)

Tender Value
£450,000 £100K-£500K
Lots Value
Not specified
Awards Value
£193,680 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
14 Mar 202511 months ago
Submission Deadline
10 Jan 2025Expired
Future Notice Date
Not specified
Award Date
26 Feb 202512 months ago
Contract Period
1 Mar 2025 - 28 Feb 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
DEPARTMENT FOR WORK AND PENSIONS
Contact Name
Not specified
Contact Email
manchestercorporatehub.softwarecommercialteam@dwp.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
MANCHESTER
Postcode
M2 3AA
Post Town
Manchester
Country
England

Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD3 Greater Manchester
Small Region (ITL 3)
TLD33 Manchester
Delivery Location
Not specified

Local Authority
Manchester
Electoral Ward
Deansgate
Westminster Constituency
Manchester Central

Supplier Information

Number of Suppliers
1
Supplier Name

MERKLE UK ONE

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-6b6c0ae2-0102-4f50-903c-cae1e8754b70-2025-03-14T08:57:59Z",
    "date": "2025-03-14T08:57:59Z",
    "ocid": "ocds-b5fd17-6b6c0ae2-0102-4f50-903c-cae1e8754b70",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "tender_400053/1461296",
        "title": "ecm_12660 GA4 Google Analytics 360 Software, support for DWP and BigQuery",
        "description": "Provision of Google Analytics 360 a hosted, SaaS web analytics platform used for measurement of websites and marketing channels and BigQuery an enterprise data warehouse. The contract value includes the 1 year initial term and one year optional extension.",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "48000000",
            "description": "Software package and information systems"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "countryName": "British Oversea Territories"
                    },
                    {
                        "countryName": "Channel Islands"
                    },
                    {
                        "countryName": "Europe"
                    },
                    {
                        "countryName": "Isle of Man"
                    },
                    {
                        "countryName": "Rest of the World"
                    },
                    {
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "minValue": {
            "amount": 193680,
            "currency": "GBP"
        },
        "value": {
            "amount": 450000,
            "currency": "GBP"
        },
        "procurementMethod": "selective",
        "procurementMethodDetails": "Call-off from a framework agreement",
        "tenderPeriod": {
            "endDate": "2025-01-10T12:00:00Z"
        },
        "contractPeriod": {
            "startDate": "2025-03-01T00:00:00Z",
            "endDate": "2026-02-28T23:59:59Z"
        },
        "suitability": {
            "sme": false,
            "vcse": false
        },
        "mainProcurementCategory": "services"
    },
    "parties": [
        {
            "id": "GB-CFS-85898",
            "name": "Department for Work and Pensions",
            "identifier": {
                "legalName": "Department for Work and Pensions"
            },
            "address": {
                "streetAddress": "2 St Peters Square",
                "locality": "Manchester",
                "postalCode": "M2 3AA",
                "countryName": "England"
            },
            "contactPoint": {
                "email": "MANCHESTERCORPORATEHUB.SOFTWARECOMMERCIALTEAM@DWP.GOV.UK"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-CFS-312426",
            "name": "Merkle UK One Limited",
            "identifier": {
                "legalName": "Merkle UK One Limited"
            },
            "address": {
                "streetAddress": "10 Triton Street, Regents Place London NW1 3BF"
            },
            "details": {
                "scale": "large",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-85898",
        "name": "Department for Work and Pensions"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-6b6c0ae2-0102-4f50-903c-cae1e8754b70-1",
            "status": "active",
            "date": "2025-02-26T00:00:00Z",
            "datePublished": "2025-03-14T08:57:59Z",
            "value": {
                "amount": 193680,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-CFS-312426",
                    "name": "Merkle UK One Limited"
                }
            ],
            "contractPeriod": {
                "startDate": "2025-03-01T00:00:00Z",
                "endDate": "2026-02-28T23:59:59Z"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/e3ffd419-b10e-4154-b5ea-e57ba76d98a7",
                    "datePublished": "2025-03-14T08:57:59Z",
                    "format": "text/html",
                    "language": "en"
                }
            ]
        }
    ]
}