ecm_12660 GA4 Google Analytics 360 Software, support for DWP and BigQuery

DEPARTMENT FOR WORK AND PENSIONS

There is 1 contract in this contracting process.

Summary of the contracting process

The Department for Work and Pensions (DWP) has completed the procurement process for the provision of Google Analytics 360 software and BigQuery enterprise data warehouse support, with Merkle UK One Limited being awarded the contract. This procurement, titled "ecm_12660 GA4 Google Analytics 360 Software, support for DWP and BigQuery", falls under the industry category of Software package and information systems and includes services to be delivered across various regions, including the United Kingdom, Europe, and British Overseas Territories, among others. The awarding stage was concluded on 26th February 2025, with the contract period starting on 1st March 2025 and ending on 28th February 2026. The total contract value amounts to GBP 450,000, including an initial one-year term and an optional one-year extension. The procurement was carried out using a selective method, through a call-off from a framework agreement.

This tender presents substantial business growth opportunities, particularly for large-scale businesses equipped to provide advanced web analytics platforms and enterprise data warehouse support. Companies specialising in Software as a Service (SaaS) solutions and enterprise data management systems could significantly benefit from engaging in such contracts, given the high demand for IT services and robust support systems in public sector organisations. The DWP's requirements for hosted web analytics platforms and comprehensive data warehouse services indicate a crucial need for reliable and scalable technology solutions, paving the way for businesses that excel in these areas. With an initial value of GBP 193,680 and potential extensions, this contract offers a lucrative chance for experienced IT service providers to secure government-sponsored projects. Businesses capable of delivering high-quality software packages and information systems across diverse geographical locations would be well-suited to meet these procurement needs and contribute to public sector advancements.

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ecm_12660 GA4 Google Analytics 360 Software, support for DWP and BigQuery

DEPARTMENT FOR WORK AND PENSIONS

Contract Timeline

Publication Date

14th March 2025 08:57:59 AM
Contract Summary

Provision of Google Analytics 360 a hosted, SaaS web analytics platform used for measurement of websites and marketing channels and BigQuery an enterprise data warehouse. The contract value includes the 1 year initial term and one year optional extension.
Contract Details

Open Contracting ID

ocds-b5fd17-6b6c0ae2-0102-4f50-903c-cae1e8754b70

Publication Source

Contracts Finder

Procurement Stage

Award

Procurement Method

Selective

Procurement Method Details

Call-off From A Framework Agreement

Procurement Category

Services

Tender Suitability

Framework / DPS

Framework
Contract Classification

CPV Code(s)

48000000

CPV Division(s)

48 - Software package and information systems
Awarding Authority

DEPARTMENT FOR WORK AND PENSIONS

Buyer Name

Buyer Email

MANCHESTERCORPORATEHUB.SOFTWARECOMMERCIALTEAM@DWP.GOV.UK

Buyer Phone

Buyer Address

2 St Peters Square

Manchester

M2 3AA

England
Awarded Supplier(s)

Supplier Name(s)

MERKLE UK ONE LIMITED

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ecm_12660 GA4 Google Analytics 360 Software, support for DWP and BigQuery

DEPARTMENT FOR WORK AND PENSIONS

Contract Timeline

Contract Summary

Contract Details

Contract Classification

Awarding Authority

Awarded Supplier(s)