Award

Purchase of Email Sending Platform

THE NATIONAL MUSEUM OF THE ROYAL NAVY

This public procurement record has 6 releases in its history.

Award

29 Jul 2024 at 14:15

Award Notice
TenderAmendment

29 Nov 2023 at 15:16

Tender Notice
TenderAmendment

17 Nov 2023 at 16:24

Tender Notice
TenderAmendment

14 Nov 2023 at 11:41

Tender Notice
TenderAmendment

13 Nov 2023 at 14:03

Tender Notice
Tender

13 Nov 2023 at 14:00

Tender Notice
Summary of the contracting process

This procurement process, managed by The National Museum of the Royal Navy (NMRN), involves the acquisition of an email sending platform. NMRN, along with the Mary Rose Trust, operates the Portsmouth Historic Dockyard and requires a unified platform for email communications to enhance visitor engagement and revenue. The project is classified under "Software package and information systems" within the services category and is located in Portsmouth (PO1 3NH). Initiated as an open procedure above the threshold, the tender was published on 13th November 2023 and concluded on 18th December 2023. The awarded contract starts on 25th January 2024 and ends on 25th January 2027, with a project value of £24,000.

This tender presents significant opportunities for SMEs specialising in email marketing software solutions, particularly those capable of integrating with existing CRM systems like Dynamics 365. The project requires the management of a large subscriber base of at least 500,000 email addresses, demanding robust and scalable solutions. Companies offering innovative email communication tools, dynamic content generation, and continuous development in line with emerging trends will be well-suited for this tender. Additionally, the project aims to boost footfall, ticket sales, and revenue for the attractions managed by NMRN and the Mary Rose Trust, creating a potential long-term growth opportunity for the awarded supplier. The contract was awarded to Red Eye International Limited.

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Notice Information

Notice Title

Purchase of Email Sending Platform

Notice Description

This tender opportunity is issued jointly by the National Museum of the Royal Navy (NMRN Operations) and the Mary Rose Trust (MRT) as joint operators of Portsmouth Historic Dockyard (PHD Operations) for the provision of a social media listening platform for the National Museum of the Royal Navy (all sites), The Mary Rose Museum and Portsmouth Historic Dockyard. NMRN requires the use of a single email-sending platform. The primary functions of this platform will be to: * Maintain a structured on-going customer journey communications from prospective visitors, donors, members and newsletter sign-ups. * Deliver dynamic newsletters, solus and promotional emails, with the aim of increasing footfall, ticket sales, revenue and secondary spending (e.g., retail). * Maintain customer relationships as an easy way for visitors to contact NMRN who may have queries or positive/negative feedback. * Manage ad-hoc, monthly, annual, trigger-based email communications based on data provided through our CRM (Customer Relationship Management) integration with Dynamics 365. * Be able to implement different branding, dependant on the attraction/museum we are informing visitors about. * Minimum number of email addresses/subscribers stored within the system is 500,000. There is also the need for continuous development, keeping in line with new emerging trends and technologies, the way we promote our attractions means we may add new communication methods in future. The full scope of requirements for this tender can be found within Annex A of the tender documentation. Clarifications must be sent to tenders@nmrn.org.uk for a response within the clarification period.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-6b79e8a0-41c8-48a5-aa1f-7c22afd4b593
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/d58482a9-b677-4208-addc-1bc7ca610463
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems

CPV Codes

48000000 - Software package and information systems

Notice Value(s)

Tender Value
£24,000 Under £100K
Lots Value
Not specified
Awards Value
£22,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
29 Jul 20241 years ago
Submission Deadline
18 Dec 2023Expired
Future Notice Date
Not specified
Award Date
19 Jan 20242 years ago
Contract Period
25 Jan 2024 - 25 Jan 2027 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
THE NATIONAL MUSEUM OF THE ROYAL NAVY
Contact Name
Dave Hartley
Contact Email
procurement@nmrn.org.uk
Contact Phone
02392891370

Buyer Location

Locality
PORTSMOUTH
Postcode
PO1 3NH
Post Town
Portsmouth
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ3 Hampshire and Isle of Wight
Small Region (ITL 3)
TLJ31 Portsmouth
Delivery Location
Not specified
Local Authority
Portsmouth
Electoral Ward
Charles Dickens
Westminster Constituency
Portsmouth South

Supplier Information

Number of Suppliers
1
Supplier Name

RED EYE INTERNATIONAL

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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