Planning

Market Engagement Event for School Teacher Recruitment Marketing Campaign

DEPARTMENT FOR EDUCATION

This public procurement record has 2 releases in its history.

Planning

14 Jan 2025 at 09:53

Market Engagement Notice
Planning

14 Jan 2025 at 09:49

Market Engagement Notice
Summary of the contracting process

The Department for Education (DfE) has initiated the planning stages for a "Market Engagement Event for School Teacher Recruitment Marketing Campaign" focusing on advertising and marketing services, along with public relations management. This tender process, planned in regions across the United Kingdom including London, South East, and North West, aims to elevate the profile of school teacher recruitment marketing. The Department for Education, based in Coventry, is the contracting authority, and the milestone for engagement in this tender is set for 22nd January 2025. An introductory webinar will be held on 23rd January 2025, from 11am to 12pm via Microsoft Teams, to start the discussion and gather market insights.

This tender presents a significant opportunity for businesses, particularly small and medium-sized enterprises (SMEs) and voluntary, community and social enterprises (VCSEs), to contribute to a high-profile government campaign. The project is dedicated to enhancing the appeal of teaching professions and supporting the mission to recruit 6,500 more teachers by the end of the Parliament. Agencies with strengths in strategic creative management, market research, and public relations can leverage this engagement to impact education positively and drive growth through innovative communication approaches. Interested parties are encouraged to register via the Jaggaer e-sourcing system to access complete details and participate in future engagements.

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Notice Information

Notice Title

Market Engagement Event for School Teacher Recruitment Marketing Campaign

Notice Description

School Teacher Recruitment Marketing Campaign - Strategic Creative Agency Prior Information Notice (PIN) To note: This PIN does not signify the commencement of any competitive process and does not constitute any commitment by the Department for Education (DfE). If DfE decides to commence any competitive process(es) as contemplated by this notice, a separate notice(s) will be published at the relevant time. Purpose of this notice The purpose of this PIN is to inform the market that DfE is considering how it can further grow the appeal of teaching, to support the government's mission to give every child the best start in life, breaking the link between background and opportunity. This campaign supports the DfE's priority of helping every child achieve and thrive at school - including through our commitment to recruit 6,500 more teachers by the end of the Parliament This is an opportunity to set the new direction for the high-profile, award-winning School Teacher Recruitment marketing (Teaching) campaign, tackling a challenging, ever-changing graduate recruitment market, working with a fully-integrated, end-to-end government service. Agencies will help us make the most of our Government Communications Service (GCS) remit for communications excellence and innovation. The main aim of the market engagement is to begin a conversation with the market about the future ambition for the new campaign. We will provide you with an understanding of what services are in and out of scope, the planned procurement, and current thinking on the payment model and timescales. The engagement will detail the importance of Social Value and information regarding the Procurement Act 2023. We will be Inviting questions and feedback during the event and through the questionnaire following this call. Additional information: How to engage The Department for Education is holding an introductory market engagement webinar via Microsoft Teams on Thursday 23rd January 2025 which will run for approximately 1 hour, 11am - 12pm. Following the webinar, a questionnaire for agencies to respond to will be sent out via Microsoft forms and Jaggaer (the department's e-sourcing system). There are several ways to participate in this opportunity and register your organisation's interest in attending the webinar: - 1. If you are already registered on Jaggaer, please link through to project_9682 or ssq_544. 2. Emails have been sent to all organisations who are not registered on Jaggaer. In this instance, please send an email to Core.procurement@education.gov.uk, state your organisation and who will be attending. We will send a Teams invite directly to you with the joining instructions. 3. If you are not registered on Jaggaer and would like to set up an account for this engagement session, please view the "current opportunities" page at Jaggaer https://education.app.jaggaer.com and search for: "Project_9682 or ssq_544 School Teacher Recruitment Marketing Campaign". Please note that all future communications with DfE in respect of additional market engagement will be held via Jaggaer. Once you have located project_9682 / ssq_544 School Teacher Recruitment Marketing Campaign, please confirm your interest by selecting "Intend to Respond" and "Submit" to receive full access to the opportunity. All relevant documentation will be made available in the Data Room. All organisations who have expressed an interest in this opportunity, including those who are unable to attend the webinar, will have access to relevant information and any supporting notes which will be made available via the Data Room within Project_9682 / ssq_544 at https://education.app.jaggaer.com.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-6cc21da2-0be5-46ae-9de1-70bf9dfe9f6f
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/f8ea5daf-d9ad-4965-9b7c-eb7a0794ceeb
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
Market Engagement Notice
Procurement Type
Standard
Procurement Category
Not specified
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79416100 - Public relations management services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
14 Jan 20251 years ago
Submission Deadline
Not specified
Future Notice Date
22 Jan 2025Expired
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Planning
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
DEPARTMENT FOR EDUCATION
Contact Name
Not specified
Contact Email
core.procurement@education.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
COVENTRY
Postcode
CV1 2WT
Post Town
Coventry
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG33 Coventry
Delivery Location
TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLI London, TLJ South East (England), TLK South West (England)
Local Authority
Coventry
Electoral Ward
St Michael's
Westminster Constituency
Coventry South

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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