Award

Media Plurality Phase 3: Qualitative Research

OFCOM

This public procurement record has 2 releases in its history.

AwardUpdate

05 Jul 2023 at 16:40

Award

05 Jul 2023 at 16:29

Summary of the contracting process

The contracting authority OFCOM is seeking a research partner for the project titled "Media Plurality Phase 3: Qualitative Research" in the market research services category. The procurement stage is complete, with a contract value of 119,022 GBP. The procurement method used was a mini-competition, and the tender period ended on May 2, 2023. The contract period is from May 23, 2023, to September 29, 2023, with the delivery address in London, United Kingdom.

This tender opportunity presents a chance for small and medium-sized enterprises (SMEs) in the services sector to engage with OFCOM. Businesses well-suited for this opportunity are those experienced in market research services and with expertise in analysing media plurality outcomes. By participating in this tender, companies can contribute to shaping a diverse news media landscape and influencing social media's impact on media plurality in the UK, aligning with OFCOM's statutory duties and objectives.

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Notice Title

Media Plurality Phase 3: Qualitative Research

Notice Description

Media plurality is the cornerstone of a well-functioning democratic society in which citizens are exposed to a wide range of viewpoints from a variety of different sources, and where any one media owner, or voice, does not have too much influence over public opinion and the political agenda. Ofcom has statutory duties in this area which include securing and maintaining a sufficient plurality of providers of different TV and radio services. We are interested in understanding how some potential interventions affect online news user behaviour, in terms of the news outlets they subscribe to and interact with, and the resulting 'media plurality outcomes'. The desired outcome of a high quality and richly varied news media landscape anchored by trusted, accurate and impartial news from our public service broadcasters is well informed citizens, who have easy access to different information sources and voices that help them to form opinions without the undue influence of one dominant opinion-forming power. These 'media plurality outcomes' can be measured in research terms by looking at the diversity of content to which they are exposed to, the breadth of news consumption, knowledge of topical news and current affairs issues, levels of trust in public institutions and the media, and levels of polarisation in political viewpoints. This will be discussed in more detail with the agency on commission. To do this we wish to commission a research partner to undertake an ethnographic qualitative study that help us understand the impact of some potential remedies on the behaviours and attitudes of online news consumers. This new research will help us assess which remedies might be effective in addressing the impact of social media use on media plurality in the UK and will be published as part of a consultation.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-70478aef-d4da-43ff-bcfb-a57f9e5a338f
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/82f43e63-2824-4b59-8d9a-20d2c303183d
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Other - Mini Competition
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
£119,022 £100K-£500K
Lots Value
Not specified
Awards Value
£119,022 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
5 Jul 20232 years ago
Submission Deadline
2 May 2023Expired
Future Notice Date
Not specified
Award Date
22 May 20232 years ago
Contract Period
22 May 2023 - 29 Sep 2023 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
OFCOM
Contact Name
Deanne Matty
Contact Email
deanne.matty@ofcom.org.uk
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
SE1 9HA
Post Town
South East London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI44 Lewisham and Southwark
Delivery Location
TLI London

Local Authority
Southwark
Electoral Ward
Borough & Bankside
Westminster Constituency
Bermondsey and Old Southwark

Supplier Information

Number of Suppliers
1
Supplier Name

IPSOS MORI

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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