Award

Christmas in Liverpool - Media Buyer

LIVERPOOL CITY COUNCIL

This public procurement record has 2 releases in its history.

Award

05 Oct 2021 at 10:34

Award Notice
Tender

17 Sep 2021 at 14:59

Tender Notice
Summary of the contracting process

The Liverpool City Council is seeking a media buying company to manage a marketing campaign titled "Christmas in Liverpool." This project falls under the advertising and marketing services industry category, with a contract value of £75,000. The procurement method used is an open procedure, and the tendering process is currently in the award stage. The campaign is set to launch on 11 November 2021 and will run until 31 December 2021. The deadline for submission of bids was 28 September 2021.

This tender presents a valuable opportunity for businesses focused on advertising and marketing, particularly those with experience in executing large-scale campaigns aimed at attracting visitors to locations. Companies that excel in multi-platform marketing, including digital, TV, radio, and print, will be particularly well-suited to compete. The successful bidder will demonstrate strong strategic planning abilities and provide effective evaluations of the marketing efforts to inform future initiatives.

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Notice Information

Notice Title

Christmas in Liverpool - Media Buyer

Notice Description

CHRISTMAS IN LIVERPOOL - MEDIA BUYER Marketing Liverpool is the city region's destination marketing organisation (DMO). We are responsible for promoting the city region as a place to live, visit, study and invest; ensuring the city's global brand is communicated positively, consistently and imaginatively. Objective To attract to UK & NW visitors to experience 'Christmas in Liverpool' Marketing Liverpool is commissioning a media buying company to plan and deliver a marketing campaign for 'Christmas in Liverpool' 2021 to attract visitors to experience Liverpool's retail, hospitality, hotels, events and attractions. Requirements The successful company will have the following skills and experience: * Experience of managing high profile marketing campaigns to attract visitors to a destination * Ability to realise campaign objectives and return on investment through detailed, strategic planning and creative thinking * Track record of working across platforms including digital (PPC, display, paid social media), TV, radio and print to deliver an effective and measurable marketing campaign * Demonstrate ability to effectively evaluate marketing campaign, providing analysis, insights and recommendations for future improvements Timescales The campaign will be launched on Thur 11 Nov, until 31 Dec. Additional information: Please do not contact officers directly - please use messaging function in ProContract

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-720bf32b-1e2d-4afe-a7d9-2947c73fb41c
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/6a2874c9-8439-4470-8613-c84b298d402b
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£75,000 Under £100K
Lots Value
Not specified
Awards Value
£75,204 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
5 Oct 20214 years ago
Submission Deadline
28 Sep 2021Expired
Future Notice Date
Not specified
Award Date
4 Oct 20214 years ago
Contract Period
10 Oct 2021 - 31 Dec 2021 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
LIVERPOOL CITY COUNCIL
Contact Name
Greg Nixon
Contact Email
greg.nixon@liverpool.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
LIVERPOOL
Postcode
L3 1DS
Post Town
Liverpool
Country
England
Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD7 Merseyside
Small Region (ITL 3)
TLD72 Liverpool
Delivery Location
TLD North West (England)
Local Authority
Liverpool
Electoral Ward
Waterfront South
Westminster Constituency
Liverpool Riverside

Supplier Information

Number of Suppliers
1
Supplier Name

MEDIA AGENCY GROUP

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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