Award

RBGKEW1375 - RBG Kew Visitor Insights Programme (VIP)

ROYAL BOTANIC GARDENS, KEW

This public procurement record has 1 release in its history.

Award

01 Apr 2025 at 11:40

Award Notice
Summary of the contracting process

The Royal Botanic Gardens, Kew, has completed the award stage for the "RBGKEW1375 - RBG Kew Visitor Insights Programme (VIP)" tender, which falls under the market research services category (CPV: 79310000). This procurement involves an ongoing visitor survey at Kew Gardens and Wakehurst to understand visitor profiles, motivations, and experiences, supporting data-driven decision-making. The contract, valued at £375,000, began on 1 May 2025 and will run until 30 April 2028. The procurement was conducted through an open procedure, inviting competitive bids. The opportunity received responses up until 14 January 2025 and was awarded to DJS Research.

This tender presents a significant opportunity for businesses specialising in market research services, particularly those capable of managing extensive, ongoing survey programmes and delivering actionable insights. Small and medium-sized enterprises (SMEs) were specifically encouraged to participate, making this a viable opportunity for businesses with robust methodologies and expertise in visitor experience analysis. Companies engaging in similar future procurements by renowned institutions like the Royal Botanic Gardens, Kew, can leverage their experience and capabilities to secure similar contracts, thereby fostering business growth and expanding their portfolio in the public sector.

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Notice Information

Notice Title

RBGKEW1375 - RBG Kew Visitor Insights Programme (VIP)

Notice Description

RBG Kew intends to procure a Supplier to carry out an ongoing visitor survey at both Kew Gardens and Wakehurst, to understand visitor profile and motivations and evaluate the visit experience in order to maintain a best-in-class experience. This includes survey review and management of the fieldwork, regular provision of data and KPI reporting, and bi-annual reporting to share key actionable insights and recommendations. The visitor survey is an existing and valuable resource for a wide range of teams across RBG Kew, helping the organisation to make data-driven decisions based on audience trends and visit feedback.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-730e4c7c-cb61-4c40-8b81-032b959f04e0
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/9f29c5a9-b10b-415c-b555-588a0d40bae0
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
£375,000 £100K-£500K
Lots Value
Not specified
Awards Value
£375,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
1 Apr 202510 months ago
Submission Deadline
14 Jan 2025Expired
Future Notice Date
Not specified
Award Date
14 Jan 20251 years ago
Contract Period
30 Apr 2025 - 30 Apr 2028 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
ROYAL BOTANIC GARDENS, KEW
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
RICHMOND
Postcode
TW9 3AE
Post Town
Twickenham
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI7 Outer London - West and North West
Small Region (ITL 3)
TLI75 Hounslow and Richmond upon Thames
Delivery Location
TLI London
Local Authority
Richmond upon Thames
Electoral Ward
Kew
Westminster Constituency
Richmond Park

Supplier Information

Number of Suppliers
1
Supplier Name

DJS RESEARCH

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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