Award

Serious Violence Strategy- Anti-Knife Crime Campaign

WEST YORKSHIRE COMBINED AUTHORITY

This public procurement record has 1 release in its history.

Award

20 Jan 2026 at 17:30

Award Notice
Summary of the contracting process

The West Yorkshire Combined Authority embarked on a procurement process for the "Serious Violence Strategy- Anti-Knife Crime Campaign," focusing on developing a social media video as part of a wider multimedia strategy. This initiative falls under the industry category of evaluation consultancy services, with additional classifications in motion picture and video services. Located in Yorkshire and the Humber, this procurement reached the award stage, with the tender period concluding on 15th December 2025 and the contract period set from 5th January to 31st March 2026. The contract, awarded using a direct award method, involves a collaboration with Steffco Ltd and values at GBP 45,000.

This tender offers significant growth opportunities, particularly for businesses specialising in multimedia and advertising services. Companies experienced in conceptualising and executing social media campaigns, with a strong capability in adapting content to multiple platforms such as Snapchat, Instagram, TikTok, and YouTube, could thrive in such projects. The requirement for content adhering to trauma-informed approaches and diversity principles further signifies opportunities for businesses with expertise in inclusive and accessible media production. Despite being awarded directly to a major supplier, the expanded need for diverse and adaptive content could still present indirect opportunities for SMEs to engage in subcontracting or collaborative ventures.

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Notice Information

Notice Title

Serious Violence Strategy- Anti-Knife Crime Campaign

Notice Description

Business / organisational objectives To develop and create a social media video or videos to feature as the centre piece of a wider multi-media campaign. Concept, scripting and storyboarding for the campaign to be developed in close co-ordination with the West Yorkshire Violence Reduction Partnership Communications Lead. To assist in the execution and delivery of the campaign in conjunction with the Violence Reduction Partnership, West Yorkshire Combined Authority. Evidence the impact of the overall campaign, crucially from a behavioural change perspective. Show that the campaign activity has influenced a physical response across the target audience/ demographic. All the assets developed must adhere to a trauma informed6 approach and recognise the importance of diversity and representation across the content and correspond with our 'Child First' approach7. Required formats Social media content should be adaptable to different platforms. Required dimensions for social media products include 1080 by 1920 pixels (Snapchat, Instagram & TikTok), and 1920 x 1080 (YouTube Ad & in feed Ads). Web or online assets developed must meet the accessibility needs of the Combined Authority, such as subtitles in visual content and audio description versions.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-7542ef61-6daa-43e3-a6fe-cf49c1ffb73e
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/e4cb17d5-6909-4011-94c7-cf198d27b674
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Direct award
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

92 - Recreational, cultural and sporting services

CPV Codes

79341400 - Advertising campaign services

79419000 - Evaluation consultancy services

92100000 - Motion picture and video services

92111260 - Information video-tape production

92112000 - Services in connection with motion-picture and video-tape production

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£45,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
20 Jan 20261 months ago
Submission Deadline
15 Dec 2025Expired
Future Notice Date
Not specified
Award Date
22 Dec 20252 months ago
Contract Period
5 Jan 2026 - 31 Mar 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
WEST YORKSHIRE COMBINED AUTHORITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LEEDS
Postcode
LS1 2DE
Post Town
Leeds
Country
England
Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE4 West Yorkshire
Small Region (ITL 3)
TLE42 Leeds
Delivery Location
TLE Yorkshire and The Humber
Local Authority
Leeds
Electoral Ward
Little London & Woodhouse
Westminster Constituency
Leeds Central and Headingley

Supplier Information

Number of Suppliers
1
Supplier Name

STEFFCO

Further Information

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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