Media Strategy, Planning and Buying Services Business Case for Armed Forces Recruitment

MINISTRY OF DEFENCE

This public procurement record has 1 release in its history.

Award

17 Jun 2026 at 13:40

Summary of the contracting process

The Ministry of Defence has concluded the procurement process for media strategy, planning, and buying services in support of Armed Forces recruitment. This award focuses on leveraging a variety of platforms, such as radio, television, and digital channels, across the UK, Europe, and globally. Classified under the advertising campaign services category, this contract was procured through a selective method via a call-off from a framework agreement. The award was completed on 17th June 2026, with the procurement stage reaching the "Award" phase. The contract, valued at £38,000,000, is set to operate from 18th May 2026 to 17th May 2027, with Wavemaker Limited selected as the supplier.

This tender presents significant opportunities for businesses specialising in comprehensive media and advertising services, especially those with a capacity to operate both nationally and internationally. Firms already embedded in extensive network platforms or those seeking to expand into government contracts may find substantial growth potential through this project. Although this specific contract does not cater to small or medium enterprises or voluntary, community and social enterprises, large-scale advertising companies that can offer multi-channel campaign management stand poised to benefit from collaborations of this nature. The strategic requirements of the Ministry of Defence underscore the need for flexible, robust media solutions to enhance the visibility and reach of Armed Forces recruitment efforts.

How relevant is this notice?

Notice Title

Media Strategy, Planning and Buying Services Business Case for Armed Forces Recruitment

Notice Description

The procurement of external media activity across regional, national, and international platforms-including radio, television, cinema, press, digital channels, social media, and out of home advertising.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-7686550d-7810-4403-ae52-dea5d58cf3a3
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/8888d6aa-0c60-4585-ab78-11daab784473
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£38,000,000 £10M-£100M
Contracts Value
Not specified

Notice Dates

Publication Date
17 Jun 20261 weeks ago
Submission Deadline
17 May 2026Expired
Future Notice Date
Not specified
Award Date
5 May 20261 months ago
Contract Period
17 May 2026 - 17 May 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
MINISTRY OF DEFENCE
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BRISTOL
Postcode
BS34 8JH
Post Town
Bristol
Country
England

Major Region (ITL 1)
TLK South West (England)
Basic Region (ITL 2)
TLK5 West of England
Small Region (ITL 3)
TLK52 Bath & North East Somerset and South Gloucestershire
Delivery Location
Not specified

Local Authority
South Gloucestershire
Electoral Ward
Stoke Park & Cheswick
Westminster Constituency
Filton and Bradley Stoke

Supplier Information

Number of Suppliers
1
Supplier Name

WAVEMAKER

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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