Award

PHE Marketing Qualitative Research

PUBLIC HEALTH ENGLAND

This public procurement record has 1 release in its history.

Award

11 Jul 2017 at 11:09

Award Notice
Summary of the contracting process

The procurement process concerns a contract titled "PHE Marketing Qualitative Research," awarded by Public Health England, focusing on market research services within the healthcare industry. The contract, valued at £150,000, aims to enhance the evaluation of public health campaigns such as Act FAST and Change4Life. The procurement stage was at the award level, finalised on 15th June 2017, with the contract period running from 3rd May 2017 to 2nd May 2019. The work is to be carried out in London, UK, under the 'RM3796 Communication Services Framework'.

This tender presents an opportunity for businesses specialising in market research services, particularly those that can demonstrate expertise in evaluating public health campaigns and societal impact analysis. Small and medium-sized enterprises (SMEs) would be well-suited to compete for similar contracts, leveraging their agility and innovative approaches. Participating firms could significantly benefit from Public Health England's focus on utilising modelling techniques to assess the return on investment of health initiatives among communities.

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Notice Information

Notice Title

PHE Marketing Qualitative Research

Notice Description

At Public Health England (PHE), we use a number of statistical models to inform budget prioritisation and campaign strategy, and to evaluate the impact of our marketing activity as part of the holistic evaluation we carry out for our campaigns. We currently use a bespoke model to help evaluate our Act FAST campaign. We have been using this model for nearly eight years and we have now reviewed and updated the model. Additionally, PHE has a longer term ambition to employ similar (but different) approaches to modelling the quantifiable impact of other PHE campaigns, initially with a particular focus on Change4Life The awarded contractor Now Advertising Ltd will be working across all our campaigns, including Act FAST and Change4Life, to understand the economic and societal impact they have - along with the return on investment that they deliver. The contract was awarded using the Crown Commercial Service 'RM3796 Communication Services Framework' Under Lot 1 'Specialist Consultancy Services'.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-774c8899-ecee-4b5b-88b8-9e2e9644ad6f
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/d08688d7-d1a8-49fc-bae1-0e95502dbd5e
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Other -
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
£150,000 £100K-£500K
Lots Value
Not specified
Awards Value
£150,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
11 Jul 20178 years ago
Submission Deadline
27 Mar 2017Expired
Future Notice Date
Not specified
Award Date
14 Jun 20178 years ago
Contract Period
2 May 2017 - 2 May 2019 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
PUBLIC HEALTH ENGLAND
Contact Name
Not specified
Contact Email
tenders@phe.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
SE1 8UG
Post Town
South East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI45 Lambeth
Delivery Location
TLI London
Local Authority
Lambeth
Electoral Ward
Waterloo & South Bank
Westminster Constituency
Vauxhall and Camberwell Green

Supplier Information

Number of Suppliers
1
Supplier Name

NOW ADVERTISING

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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