Award

Multiply Marketing Provision

THE NORTH YORKSHIRE COUNCIL

This public procurement record has 1 release in its history.

Award

15 Aug 2024 at 08:37

Summary of the contracting process

The North Yorkshire Council has awarded a contract titled "Multiply Marketing Provision" to Marketing Optimist LTD. The procurement focuses on the adult and other education services industry and targets Yorkshire and the Humber region. The contract involves maintaining and updating the established Multiply website, social media campaigns, events, and outreach aimed at 19-30-year-olds, as well as adults without a maths GCSE at grade C or equivalent. This initiative aims to enhance numeracy skills among adults living in York and North Yorkshire. The procurement method used was a direct award. The tender period ended on 31st March 2024, with the contract running from 1st April 2024 to 31st March 2025. The total contract value is £101,100 GBP.

This tender provides significant opportunities for businesses specialising in digital marketing, educational outreach, and social media management to showcase their expertise and foster growth. Ideal candidates for similar future procurements include small and medium enterprises (SMEs) with a strong understanding of educational services and a proven ability to engage target demographics through digital and community outreach efforts. Engaging in such contracts can help businesses build a strong portfolio within the public sector, potentially leading to more contracts and long-term partnerships.

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Notice Title

Multiply Marketing Provision

Notice Description

Marketing Optimist will maintain and update the established Multiply website, social media campaigns, events and outreach targeted to: - 19-30 year olds (though older people are welcome) - adults without a maths GCSE at grade C (or equivalent), who could benefit from adult numeracy support to benefit personal and professional lives. - Living in York and North Yorkshire. This second phase will build on what has already been developed and will aim to ramp up exposure and vastly increase the numbers of people who are using Multiply to improve their numeracy skills.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-77936d41-bf87-4306-9ee2-11f96f8d3e7b
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/09bdfa1b-6c51-495a-9966-0b4ccbb184b6
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Direct award
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

80 - Education and training services


CPV Codes

80400000 - Adult and other education services

Notice Value(s)

Tender Value
£101,100 £100K-£500K
Lots Value
Not specified
Awards Value
£93,600 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
15 Aug 20241 years ago
Submission Deadline
31 Mar 2024Expired
Future Notice Date
Not specified
Award Date
14 Aug 20241 years ago
Contract Period
31 Mar 2024 - 31 Mar 2025 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
THE NORTH YORKSHIRE COUNCIL
Contact Name
Not specified
Contact Email
procurement@northyorks.gov.uk
Contact Phone
+44 1609533450

Buyer Location

Locality
NORTHALLERTON
Postcode
DL7 8AD
Post Town
Darlington
Country
England

Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE2 North Yorkshire
Small Region (ITL 3)
TLE22 North Yorkshire
Delivery Location
TLE Yorkshire and The Humber

Local Authority
North Yorkshire
Electoral Ward
Romanby
Westminster Constituency
Richmond and Northallerton

Supplier Information

Number of Suppliers
1
Supplier Name

MARKETING OPTIMIST

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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