Award

Marketing_2021 Schools Media

BRITISH COUNCIL(THE)

This public procurement record has 2 releases in its history.

Award

05 May 2021 at 09:48

Award Notice
Tender

17 Feb 2021 at 10:00

Tender Notice
Summary of the contracting process

The British Council has initiated a tender process for the "Marketing_2021 Schools Media" project, aimed at delivering an integrated marketing campaign targeting school teachers across the UK. The procurement is classified under the advertising services industry, with a total budget of £150,000. The tender period has ended as of 3rd March 2021, and the contract period spans from 15th March 2021 to 15th March 2022. The procurement method selected is an open procedure, suitable for small and medium-sized enterprises (SMEs), with the campaign intended to reach approximately 300,000 teachers, divided among three key target groups. Interested bidders were required to register on the British Council's e-Tendering portal to participate in the process.

This public procurement opportunity presents significant growth potential for businesses specialising in marketing, particularly those with experience in educational campaigns and audience engagement. Companies capable of delivering innovative marketing strategies and those equipped to tailor content to meet the needs of diverse teacher demographics would be well-suited to compete for this tender. The integrated marketing approach outlined by the British Council highlights the importance of cross-referencing audience segments, indicating a demand for suppliers who can effectively leverage market research to optimise campaign impact.

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Notice Information

Notice Title

Marketing_2021 Schools Media

Notice Description

The British Council Schools UK Marketing team is planning its annual marketing campaign for 2021 targeting teachers in all UK schools, supported by market research and insight into teachers. Instead of running individual campaigns for different Schools programmes, the British Council will consolidate its marketing budget to deliver an integrated annual campaign promoting the whole schools offer, with integrated campaigns across the year for individual programmes to help ensure each programme meets its relevant recruitment targets. The aim is to reach 300,000 school teachers in the United Kingdom between March 2021 and February 2022 within the British Council's target groups of Keen to Learn (KTL) (approx. 160k), Internationalists (80k), Language Lovers (80k), with messaging appropriately tailored by audience. 50% of communications should be served to and successfully reach the Keen to Learn target group, with the remainder split equally between Internationalists (25%) and Language Lovers (25%). Ideally the Supplier will be able to cross reference the British Council audience segments with its own teacher profiles to deliver relevant content to appropriate audiences at a suitable time. As part of the annual campaign, it is hoped the supplier can reach or engage with 25% of its registered teacher users in the United Kingdom, within the appropriate target audience groups of Keen to Learn, Internationalists and Language Lovers, or 300,000 readers, whichever figure is higher. Additional information: Bidders will be required to register on British Council's e-Tendering portal In-Tend hosted at https://in-tendhost.co.uk/britishcouncil in order to take part in the tender process. Once registered, bidders must log-in to the website where they can view the project and access the bidders pack and submit their return. Bidders will also be required to demonstrate their capability and 'means of proof' will be required. These conditions are outlined in the RFP.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-78649626-25d1-4b66-9e57-72dce4600978
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/f4bfcf4c-6be3-467f-8f77-a4d1e7b70e39
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341000 - Advertising services

79342100 - Direct marketing services

79342200 - Promotional services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
£150,000 £100K-£500K
Lots Value
Not specified
Awards Value
£75,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
5 May 20215 years ago
Submission Deadline
3 Mar 2021Expired
Future Notice Date
Not specified
Award Date
15 Mar 20215 years ago
Contract Period
15 Mar 2021 - 15 Mar 2022 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BRITISH COUNCIL(THE)
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
MANCHESTER
Postcode
M15 5TS
Post Town
Manchester
Country
England
Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD3 Greater Manchester
Small Region (ITL 3)
TLD33 Manchester
Delivery Location
Not specified
Local Authority
Manchester
Electoral Ward
Hulme
Westminster Constituency
Manchester Rusholme

Supplier Information

Number of Suppliers
1
Supplier Name

TES GLOBAL

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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