Award

Media Buying - Crown Commercial Services Call-Off for DfE 2025/26 - con_26539

DEPARTMENT FOR EDUCATION

This public procurement record has 1 release in its history.

Award

21 Feb 2025 at 13:48

Award Notice
Summary of the contracting process

The Department for Education has recently awarded a Call-Off contract using the Crown Commercial Services framework (RM6123) for Media Buying services under Lot 1: Strategic Media Activation. The contract, valued at £90,700,000, was awarded to Manning Gottlieb OMD, which is the sole supplier for this framework lot. The contract period started on 1st February 2025 and will run until 14th June 2026. This procurement falls under the Advertising and Marketing Services industry category and involves delivery to a wide range of locations, including British Overseas Territories, Channel Islands, Europe, Isle of Man, and the United Kingdom. The procurement method used was selective, specifically a Call-Off from a framework agreement, and the process is currently at the award stage.

This tender offers significant growth opportunities for businesses involved in strategic media activation and media buying services. As the sole supplier awarded this contract, Manning Gottlieb OMD is positioned to expand its portfolio and influence within the public sector. The scale and scope of this contract suggest opportunities for other large-scale suppliers to align their services with framework agreements to stay competitive. Though smaller businesses or VCSEs (Voluntary, Community and Social Enterprises) may not directly benefit from this specific contract, understanding the framework and the procurement process can offer valuable insights for future tenders and potential subcontracting opportunities.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Start Free Trial Book a Demo
All Features Pricing

Notice Information

Notice Title

Media Buying - Crown Commercial Services Call-Off for DfE 2025/26 - con_26539

Notice Description

**This is not a call for competition** The Department for Education has recently awarded a Call-Off contract using the Crown Commercial Services framework, Media Services (RM6123), Lot 1: Strategic Media Activation (Media Buying). The Crown Commercial Services framework lot for Media Buying has 1 sole supplier awarded to it, and therefore the Department for Education has entered a Call-Off contract with this supplier for Media Buying services.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-793d6f1c-c7b4-4efb-b5c4-60fb67040976
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/9fc06ec4-89de-43b5-aaaa-76080428d084
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£90,700,000 £10M-£100M
Lots Value
Not specified
Awards Value
£90,700,000 £10M-£100M
Contracts Value
Not specified

Notice Dates

Publication Date
21 Feb 20251 years ago
Submission Deadline
16 Jan 2025Expired
Future Notice Date
Not specified
Award Date
31 Jan 20251 years ago
Contract Period
1 Feb 2025 - 14 Jun 2026 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
DEPARTMENT FOR EDUCATION
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
SHEFFIELD
Postcode
S1 2FJ
Post Town
Sheffield
Country
England
Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE3 South Yorkshire
Small Region (ITL 3)
TLE32 Sheffield
Delivery Location
Not specified
Local Authority
Sheffield
Electoral Ward
City
Westminster Constituency
Sheffield Central

Supplier Information

Number of Suppliers
1
Supplier Name

MANNING GOTTLIEB OMD

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-793d6f1c-c7b4-4efb-b5c4-60fb67040976-2025-02-21T13:48:24Z",
    "date": "2025-02-21T13:48:24Z",
    "ocid": "ocds-b5fd17-793d6f1c-c7b4-4efb-b5c4-60fb67040976",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "tender_470327/1454900",
        "title": "Media Buying - Crown Commercial Services Call-Off for DfE 2025/26 - con_26539",
        "description": "**This is not a call for competition** The Department for Education has recently awarded a Call-Off contract using the Crown Commercial Services framework, Media Services (RM6123), Lot 1: Strategic Media Activation (Media Buying). The Crown Commercial Services framework lot for Media Buying has 1 sole supplier awarded to it, and therefore the Department for Education has entered a Call-Off contract with this supplier for Media Buying services.",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "countryName": "British Oversea Territories"
                    },
                    {
                        "countryName": "Channel Islands"
                    },
                    {
                        "countryName": "Europe"
                    },
                    {
                        "countryName": "Isle of Man"
                    },
                    {
                        "countryName": "Rest of the World"
                    },
                    {
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "value": {
            "amount": 90700000,
            "currency": "GBP"
        },
        "procurementMethod": "selective",
        "procurementMethodDetails": "Call-off from a framework agreement",
        "tenderPeriod": {
            "endDate": "2025-01-16T23:59:00Z"
        },
        "contractPeriod": {
            "startDate": "2025-02-01T00:00:00Z",
            "endDate": "2026-06-14T23:59:59+01:00"
        },
        "suitability": {
            "sme": false,
            "vcse": false
        },
        "mainProcurementCategory": "services"
    },
    "parties": [
        {
            "id": "GB-CFS-310656",
            "name": "Department for Education",
            "identifier": {
                "legalName": "Department for Education"
            },
            "address": {
                "streetAddress": "St Paul's Place,",
                "locality": "Sheffield",
                "postalCode": "S1 2FJ",
                "countryName": "England"
            },
            "contactPoint": {
                "email": "christopher.maidment@education.gov.uk"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-CFS-209949",
            "name": "Manning Gottlieb OMD",
            "identifier": {
                "legalName": "Manning Gottlieb OMD"
            },
            "address": {
                "streetAddress": "Bankside 3, 90-100 Southwark Street, London, SE1 0SW"
            },
            "details": {
                "scale": "large",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-310656",
        "name": "Department for Education"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-793d6f1c-c7b4-4efb-b5c4-60fb67040976-1",
            "status": "active",
            "date": "2025-01-31T00:00:00Z",
            "datePublished": "2025-02-21T13:48:24Z",
            "value": {
                "amount": 90700000,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-CFS-209949",
                    "name": "Manning Gottlieb OMD"
                }
            ],
            "contractPeriod": {
                "startDate": "2025-02-01T00:00:00Z",
                "endDate": "2026-06-14T23:59:59+01:00"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/9fc06ec4-89de-43b5-aaaa-76080428d084",
                    "datePublished": "2025-02-21T13:48:24Z",
                    "format": "text/html",
                    "language": "en"
                },
                {
                    "id": "2",
                    "description": "n/a",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/c21ea424-81ef-4d20-b6bd-f1c86389b296",
                    "format": "application/pdf"
                }
            ]
        }
    ]
}