Tender

Marketing - The Business Scale Up Programme

CALDERDALE COLLEGE

This public procurement record has 1 release in its history.

Tender

18 Feb 2022 at 12:05

Tender Notice
Summary of the contracting process

The Calderdale College is currently seeking a marketing and communications provider to support the Business Scale Up Programme, under a tender titled "Marketing - The Business Scale Up Programme". This procurement process falls under the marketing services category and is conducted as an open procedure. The contract period is set to commence on 11 April 2022 and will conclude on 30 June 2023. The deadline for submitting applications is 4 March 2022 at 10:00 AM, with the delivery addresses located in Yorkshire and the Humber region of the United Kingdom.

This tender presents a significant opportunity for businesses specialising in innovative marketing and communications strategies, particularly those with experience engaging small and medium-sized enterprises (SMEs). Agencies that can demonstrate local knowledge of the York, North Yorkshire, and East Riding regions and have a proven track record in developing integrated marketing plans are particularly suited. The winning provider will manage a variety of marketing activities to enhance awareness and participation in the programme, thereby contributing to regional economic growth.

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Notice Information

Notice Title

Marketing - The Business Scale Up Programme

Notice Description

Due to an extension of the project dates, the College is seeking to appoint a marketing and communications provider from April 2022 until June 2023. Key objectives are to develop and produce a fully integrated marketing plan and undertake marketing activities to engage York, North Yorkshire and East Riding (YNYER) businesses onto The Business Scale Up Programme, and to support in raising awareness and promoting the benefits of leadership, management and consultancy to SMEs across the region. The College is inviting applications from established marketing and communications providers that can demonstrate a track record of developing marketing and communication plans aimed at engaging employers, and that can offer a marketing plan and activities that are innovative. The provider must have, or be able to swiftly gain, local knowledge of the business and skills landscape in the YNYER region and stakeholder relationships to maximise the College's reach, and understand how to communicate with a wide range of businesses and employers. The successfully appointed provider will be required to undertake marketing activities throughout until 30 June 2023, which should include: o Working with the BSUP team and Calderdale College Marketing Team to produce a full marketing & PR plan for the project timeline which builds on the brand development and collateral developed in year 1 of the programme. o Develop and manage all social media platforms, ensuring content produced drives engagement and referrals to BSUP. o Produce, manage and maintain all digital marketing for BSUP, including (but not limited to) social media advertising and Google paid search o Research of new marketing opportunities and their effectiveness to support the BSUP project, including (but not limited to) telemarketing, print and outdoor advertising o Identify and propose successful and innovative marketing activities that will raise the profile of the Programme, increase SME engagement and will flex to meet economic/sectoral circumstances. o Implementation of new marketing activities as appropriate, within budget and with consideration of best value. o Creation, authoring and promotion of case studies o Creation and distribution of press releases to relevant media and stakeholders This list is not exhaustive, and suggestions for additional marketing activity are expected. All promotion, publicity and collateral produced must adhere to the Calderdale College branding and publicity guidelines, copies of which will be provided to the successfully appointed provider, as well as the ESF branding and publicity guidelines, which can be found on the ESF website. The Business Scale Up Programme is part funded by the European Social Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020. Additional information: All applications to be submitted through https://in-tendhost.co.uk/calderdale/aspx/Home Funding Type (WEFO or EU) : EU Funding Description The Business Scale Up Programme is part funded by the European Social Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020. Is a Recurrent Procurement Type? : No

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-7cb57cb0-8a1e-4b7b-be15-788542a6f8b2
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/99b9a248-e1d9-4ffc-8cba-c1b76f652298
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
18 Feb 20224 years ago
Submission Deadline
4 Mar 2022Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
11 Apr 2022 - 30 Jun 2023 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
CALDERDALE COLLEGE
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
WEST YORKSHIRE
Postcode
HX1 3UZ
Post Town
Halifax
Country
England
Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE4 West Yorkshire
Small Region (ITL 3)
TLE44 Calderdale and Kirklees
Delivery Location
TLE Yorkshire and The Humber
Local Authority
Calderdale
Electoral Ward
Park
Westminster Constituency
Halifax

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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