Award

SE1208 - PR and Communications Agency

SPORT ENGLAND

This public procurement record has 1 release in its history.

Award

20 Mar 2026 at 10:47

Award Notice
Summary of the contracting process

Sport England has completed the procurement process for a PR and communications agency to support their behaviour change campaigns, specifically the "This Girl Can" campaign, aimed at encouraging women to be more active. The tender, titled "SE1208 - PR and Communications Agency," falls under the marketing management consultancy services category (CPV code: 79413000) and covers a wide operational delivery network from the British Overseas Territories to the United Kingdom. The awarded contract commenced on 6 March 2026 and will run through 31 March 2028, with an initial period of 24 months and a possibility of a 12-month extension. The procurement method used was selective, specifically a call-off from a framework agreement, and the contract was awarded to the SME, 23Red, for a value of £400,000.

This tender represents a significant opportunity for businesses specialising in PR and communications, particularly those with expertise in generating non-paid media campaigns and influencer management. Companies that can drive positive media coverage without heavy reliance on paid media or celebrity endorsements will find this contract appealing. Furthermore, the opportunity is suitable for small and medium-sized enterprises (SMEs) due to the emphasis on flexible working to maximise campaign value. The contract offers considerable scope for business growth for 23Red and potentially similar agencies, presenting a platform for effective engagement with a wide-ranging audience and contributing to public health initiatives through innovative communications strategies.

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Notice Information

Notice Title

SE1208 - PR and Communications Agency

Notice Description

Sport England is tendering for a PR and communications agency to support our behaviour change campaigns, specifically This Girl Can, our campaign to help women get active and get moving. Sport England is seeking through this tendering process to award a contract to provide these (Services) for an initial term of 24 months and a unilateral option of Sport England to extend for further periods up to a maximum of 12 months. The successful supplier will be able to drive positive media coverage that supports Sport England's integrated behaviour change campaigns and communications, specifically This Girl Can. This includes identifying opportunities to generate media coverage, creating materials, briefing and events and securing media interest with key journalists, publications and programmes. There will be a mix of day-to-day press office support as well as larger campaign spikes (anticipated up to three a year) and the supplier will be expected to work flexibly throughout the contract to deliver maximum value. The supplier should be able to work across all channels and media to create campaigns that don't rely on paid media or celebrities to reach their audiences and deliver results; although we may also ask you to work with or manage a team of influencers, talent, experts or celebrities to support the campaign

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-800fa41e-a271-4d7e-b425-694f06855418
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/d5457de2-0942-4d2b-8679-7b633d0c27f6
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
£4,000,000 £1M-£10M
Lots Value
Not specified
Awards Value
£400,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
20 Mar 20262 weeks ago
Submission Deadline
5 Dec 2025Expired
Future Notice Date
Not specified
Award Date
6 Mar 20264 weeks ago
Contract Period
6 Mar 2026 - 31 Mar 2028 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
SPORT ENGLAND
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LOUGHBOROUGH
Postcode
LE11 3QF
Post Town
Leicester
Country
England
Major Region (ITL 1)
TLF East Midlands (England)
Basic Region (ITL 2)
TLF2 Leicestershire, Rutland and Northamptonshire
Small Region (ITL 3)
TLF22 Leicestershire CC and Rutland
Delivery Location
Not specified
Local Authority
Charnwood
Electoral Ward
Loughborough Ashby
Westminster Constituency
Loughborough

Supplier Information

Number of Suppliers
1
Supplier Name

23RED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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