Award

PH Live Longer Better falls prevention DAX marketing campaign

HAMPSHIRE COUNTY COUNCIL

This public procurement record has 1 release in its history.

Award

15 Jan 2025 at 13:20

Summary of the contracting process

Hampshire County Council has completed the procurement process for the "PH Live Longer Better falls prevention DAX marketing campaign." This project, within the advertising and marketing services industry category, involves a 30-second radio advertisement playing on DAX digital radio for six weeks, targeting adults aged 45+ in Hampshire (excluding Portsmouth, Southampton, and the Isle of Wight). The tender was awarded to Bauer Consumer Media Limited through a selective procurement method, which was a call-off from a framework agreement. The procurement process reached the award stage, with key dates including the award date of 7 January 2025 and the contract period from 15 January 2025 to 13 April 2025.

This tender offers significant opportunities for businesses specialising in digital marketing, media production, and targeted advertising campaigns. Small and medium-sized enterprises (SMEs) are particularly well-suited to compete, given the nature of the selective procurement method and the suitability criteria. Businesses with expertise in digital audio advertisement production and a solid understanding of the target demographic in Hampshire could leverage this opportunity to enhance their service portfolio and client base. The detailed delivery and licensing requirements included in the tender also provide a clear scope for businesses to showcase their full-service solutions.

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Notice Title

PH Live Longer Better falls prevention DAX marketing campaign

Notice Description

Marketing activity to support a Live Longer Better fall's prevention campaign. 30 second radio ad playing on DAX digital radio for 6 weeks, airing across Bauer Media's digital audio platforms. 250,000 impressions. All production costs and required licences included. Ad targeted at adults in Hampshire aged 45+ years (excluding Portsmouth, Southampton and the Isle of Wight).

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-801cd034-a6cc-4e25-874e-b0884ac19373
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/9bf07c3f-9c59-49dd-9efb-8240e74e2392
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£4,237 Under £100K
Lots Value
Not specified
Awards Value
£4,237 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
15 Jan 20251 years ago
Submission Deadline
7 Jan 2025Expired
Future Notice Date
Not specified
Award Date
7 Jan 20251 years ago
Contract Period
15 Jan 2025 - 13 Apr 2025 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
HAMPSHIRE COUNTY COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
WINCHESTER
Postcode
SO23 8UJ
Post Town
Southampton
Country
England

Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ3 Hampshire and Isle of Wight
Small Region (ITL 3)
TLJ36 Central Hampshire
Delivery Location
Not specified

Local Authority
Winchester
Electoral Ward
St Michael
Westminster Constituency
Winchester

Supplier Information

Number of Suppliers
1
Supplier Name

BAUER CONSUMER MEDIA

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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