Award

Digital Marketing

YORK ST JOHN UNIVERSITY

This public procurement record has 1 release in its history.

Award

03 Sep 2018 at 09:20

Award Notice
Summary of the contracting process

The procurement process involves York St John University seeking to appoint a digital marketing agency through an open tendering method. The contract, valued at £320,000, is aimed at enhancing the university's marketing for its undergraduate recruitment. This contract was awarded on 22 August 2018, with the contract period set to commence from 1 September 2018 and concluding on 31 August 2020. The primary focus is on delivering advertising campaigns that drive engagement for Open Days and student applications, with the services required in the Yorkshire and the Humber region of the United Kingdom.

This opportunity is particularly well-suited for businesses specialising in digital marketing services, especially those capable of managing comprehensive, event-driven advertising campaigns. Small and medium enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) are encouraged to explore such tenders, which can foster growth by enabling them to establish long-term partnerships with educational institutions while diversifying their service offerings in the marketing sector.

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Notice Information

Notice Title

Digital Marketing

Notice Description

The University is seeking to appoint a suitably qualified agency to undertake the provision of effective digital marketing services. The agency will be required to deliver a cycle of advertising campaigns based on an event-led strategy. The primary goals of these campaigns will be to drive bookings to Open Days and to drive applications at key points in the academic cycle. These are the main activities around which we have promoted the institution. We are seeking a more clearly defined, contracted and time-specific partnership with a digital agency: one that first and foremost continues to enhance our approach to digital marketing for conventional undergraduate student recruitment, but can also support us to use digital advertising creatively and effectively as we grow and diversify.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-82b40d51-eb44-46df-b27f-5d192735a6fb
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/af0ee697-f9c7-4a27-8954-1ce39d17a1d8
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME, VCSE
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£320,000 £100K-£500K
Lots Value
Not specified
Awards Value
£320,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
3 Sep 20187 years ago
Submission Deadline
22 Aug 2018Expired
Future Notice Date
Not specified
Award Date
21 Aug 20187 years ago
Contract Period
31 Aug 2018 - 31 Aug 2020 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
YORK ST JOHN UNIVERSITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
YORK
Postcode
YO31 7EX
Post Town
York
Country
England
Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE2 North Yorkshire
Small Region (ITL 3)
TLE21 York
Delivery Location
TLE Yorkshire and The Humber
Local Authority
York
Electoral Ward
Guildhall
Westminster Constituency
York Central

Supplier Information

Number of Suppliers
1
Supplier Name

NATIVES ONLINE

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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