Award

Audience Research

CITY OF LONDON CORPORATION

This public procurement record has 1 release in its history.

Award

22 Aug 2018 at 13:42

Summary of the contracting process

The City of London Corporation has recently completed a procurement process for a project titled "Audience Research" within the research and development services industry, specifically focusing on market research services. This limited tender process was initiated to gather insights that would shape a strategic audience model for the Barbican, with a project value of £100,000. The contract period commenced on 13th August 2018 and is set to conclude on 30th April 2019. The tender period ended on 14th June 2018, and the services will be delivered in London, UK.

This contract presents a significant opportunity for businesses that specialise in market research, strategic consultancy, and audience development analytics. Small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) would be particularly well-suited to compete, given the nature of the services required. With the aim of establishing a robust research strategy aligned with audience development goals, companies equipped to provide in-depth analysis and innovative segmentation models will find potential to grow and enhance their market presence through this type of engagement.

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Notice Title

Audience Research

Notice Description

In order to support Barbican in the achievement of its audience development goals, a comprehensive piece of audience research and the development of a central audience model is essential to inform a more strategic approach to audiences across all areas of the organisation. Various approaches to behavioural and attitudinal segmentation have been used over time, but to date, Barbican is lacking an appropriate singular model by which it can define and understanding its audiences in order to embed a shared approach across the organisation. We are now seeking to commission a major piece of research and strategic consultancy to develop a single audience model that expresses the make-up of our existing and potential audiences in a robust, accessible and actionable way. It is the intention that this work can and should produce a model that will play a significant role in shaping wider strategic direction. With the model defined, Barbican is also seeking to establish a rolling research strategy which speaks to this model for ongoing and up-to-date audience development.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-83b8ebb8-15f3-4b37-a6bc-fc09b7fa7d73
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/1e5de111-ca9a-49e7-af85-a52fa4c2b15f
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Competitive quotation (below threshold)
Tender Suitability
SME, VCSE
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

73000000 - Research and development services and related consultancy services

79310000 - Market research services

Notice Value(s)

Tender Value
£100,000 £100K-£500K
Lots Value
Not specified
Awards Value
£100,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
22 Aug 20187 years ago
Submission Deadline
14 Jun 2018Expired
Future Notice Date
Not specified
Award Date
12 Aug 20187 years ago
Contract Period
12 Aug 2018 - 30 Apr 2019 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
CITY OF LONDON CORPORATION
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
EC2P 2EJ
Post Town
Central London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI43 Haringey and Islington
Delivery Location
TLI London

Local Authority
Islington
Electoral Ward
Clerkenwell
Westminster Constituency
Islington South and Finsbury

Supplier Information

Number of Suppliers
1
Supplier Name

MUNRO MARKET RESEARCH LIMITED T/A - FUTURE THINKING

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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