Award

Standards and Attitudes Tracker

OFCOM

This public procurement record has 1 release in its history.

Award

10 Nov 2025 at 09:56

Award Notice
Summary of the contracting process

The procurement process conducted by OFCOM involved commissioning a project titled "Standards and Attitudes Tracker" within the market research services category. The purpose is to undertake a quantitative research programme through Adults and Teens surveys, focusing on media content concerns and regulatory perception. OFCOM operated this procurement under a "Mini Competition via Ofcom Market Research Framework Agreement" with an allocated budget of £183,900. The project covers various delivery regions including the United Kingdom and extends globally. The tendering process reached the award stage, with the contract commencing on 25th September 2025 and concluding on 31st March 2026. BMG Research has been selected as the supplier, marking the contract as active as of its award date, which was published on 10th November 2025.

This tender opens opportunities for SMEs and VCSEs, as the offer aligned well with the ethos of supporting smaller enterprises through public procurement engagements. Market research firms, particularly those with experience in media-related surveys or regulation compliance research, can leverage their expertise to partake in similar future tenders. Collaboration in such projects with academia or experts in media consumption patterns could further enhance a firm’s proposition, potentially expanding their portfolio and client base across the UK and internationally. The accessible framework agreement encourages a competitive yet supportive environment for innovation and thorough industry analysis.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Start Free Trial Book a Demo
All Features Pricing

Notice Information

Notice Title

Standards and Attitudes Tracker

Notice Description

The panel would like to commission a quantitative research programme, consisting of an Adults and Teens survey. The adults' tracker covers several different key topic areas. The main objectives are: Concerns about content To uncover any concerns audiences have about potentially offensive, harmful or damaging content on TV. To uncover any concerns audiences have about potentially offensive content on the radio. To uncover any concerns audiences have about content on broadcast video on demand (BVoDs) and subscription video on demand (SVoDs). Regulation To understand awareness and perceptions of regulation across TV, radio, BVoD and SVoD services. Quality of content To understand perceptions of the quality of TV programmes and the reasons why audiences believe this may have changed. Advertising and commercial references To explore awareness of advertising and commercial references on TV. To explore whether audiences have any concerns about advertising on TV. The main objectives of the teens tracker are: To uncover any concerns teens have about potentially harmful or inappropriate content on TV and on-demand services. To understand awareness of regulation TV and on-demand and whether teens feel the current levels of regulation are appropriate. In 2026 we anticipate keeping core areas of the questionnaires largely the same but revisiting certain areas with the implementation of the Media Act.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-844feefc-21ac-4943-af51-86b48f8cbf25
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/c81d640c-2dcf-41c8-ae1c-99c9b4227691
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Other - Mini Competition via Ofcom Market Research Framework Agreement
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
£183,900 £100K-£500K
Lots Value
Not specified
Awards Value
£183,900 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
10 Nov 20253 months ago
Submission Deadline
3 Jul 2025Expired
Future Notice Date
Not specified
Award Date
24 Sep 20255 months ago
Contract Period
24 Sep 2025 - 31 Mar 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
OFCOM
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SE1 9HA
Post Town
South East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI44 Lewisham and Southwark
Delivery Location
Not specified
Local Authority
Southwark
Electoral Ward
Borough & Bankside
Westminster Constituency
Bermondsey and Old Southwark

Supplier Information

Number of Suppliers
1
Supplier Name

BMG RESEARCH

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-844feefc-21ac-4943-af51-86b48f8cbf25-2025-11-10T09:56:32Z",
    "date": "2025-11-10T09:56:32Z",
    "ocid": "ocds-b5fd17-844feefc-21ac-4943-af51-86b48f8cbf25",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "tender_492618/1527616",
        "title": "Standards and Attitudes Tracker",
        "description": "The panel would like to commission a quantitative research programme, consisting of an Adults and Teens survey. The adults' tracker covers several different key topic areas. The main objectives are: Concerns about content To uncover any concerns audiences have about potentially offensive, harmful or damaging content on TV. To uncover any concerns audiences have about potentially offensive content on the radio. To uncover any concerns audiences have about content on broadcast video on demand (BVoDs) and subscription video on demand (SVoDs). Regulation To understand awareness and perceptions of regulation across TV, radio, BVoD and SVoD services. Quality of content To understand perceptions of the quality of TV programmes and the reasons why audiences believe this may have changed. Advertising and commercial references To explore awareness of advertising and commercial references on TV. To explore whether audiences have any concerns about advertising on TV. The main objectives of the teens tracker are: To uncover any concerns teens have about potentially harmful or inappropriate content on TV and on-demand services. To understand awareness of regulation TV and on-demand and whether teens feel the current levels of regulation are appropriate. In 2026 we anticipate keeping core areas of the questionnaires largely the same but revisiting certain areas with the implementation of the Media Act.",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79310000",
            "description": "Market research services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "postalCode": "SE1 9HA"
                    },
                    {
                        "countryName": "British Oversea Territories"
                    },
                    {
                        "countryName": "Channel Islands"
                    },
                    {
                        "countryName": "Europe"
                    },
                    {
                        "countryName": "Isle of Man"
                    },
                    {
                        "countryName": "Rest of the World"
                    },
                    {
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "value": {
            "amount": 183900,
            "currency": "GBP"
        },
        "procurementMethodDetails": "Other - Mini Competition via Ofcom Market Research Framework Agreement",
        "tenderPeriod": {
            "endDate": "2025-07-03T12:00:00+01:00"
        },
        "contractPeriod": {
            "startDate": "2025-09-25T00:00:00+01:00",
            "endDate": "2026-03-31T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": true
        },
        "mainProcurementCategory": "services"
    },
    "parties": [
        {
            "id": "GB-CFS-324623",
            "name": "OFCOM",
            "identifier": {
                "legalName": "OFCOM"
            },
            "address": {
                "streetAddress": "Riverside House, 2a Southwark Bridge Road",
                "locality": "LONDON",
                "postalCode": "SE1 9HA",
                "countryName": "England"
            },
            "contactPoint": {
                "email": "procurementnotice@ofcom.org.uk"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-CFS-327289",
            "name": "BMG Research",
            "identifier": {
                "legalName": "BMG Research"
            },
            "address": {
                "streetAddress": "Spring Lodge,172 Chester Road"
            },
            "details": {
                "scale": "sme",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-324623",
        "name": "OFCOM"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-844feefc-21ac-4943-af51-86b48f8cbf25-1",
            "status": "active",
            "date": "2025-09-25T00:00:00+01:00",
            "datePublished": "2025-11-10T09:56:31Z",
            "value": {
                "amount": 183900,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-CFS-327289",
                    "name": "BMG Research"
                }
            ],
            "contractPeriod": {
                "startDate": "2025-09-25T00:00:00+01:00",
                "endDate": "2026-03-31T23:59:59+01:00"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/c81d640c-2dcf-41c8-ae1c-99c9b4227691",
                    "datePublished": "2025-11-10T09:56:31Z",
                    "format": "text/html",
                    "language": "en"
                }
            ]
        }
    ]
}