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Management of Affiliates and Aggregators

Post Office Limited

This public procurement record has 2 releases in its history.

AwardUpdate

02 Feb 2022 at 15:23

Award Notice
Award

20 Jan 2022 at 17:12

Award Notice
Summary of the contracting process

The contracting authority, Post Office Limited, has awarded a contract titled "Management of Affiliates and Aggregators" for advertising and marketing services. This contract is a selective procurement process and was published following the OJEU procedure. The total contract value is £50 million and could potentially extend until August 30, 2026, after an initial award period of two years with options for three one-year extensions. The tender was concluded with a key date of August 31, 2021, marking the end of the tender period, with the contract spanning delivery addresses in the UK and various Crown Dependencies.

This tender represents a significant opportunity for large advertising agencies and firms experienced in affiliate and aggregation marketing strategies. Companies that excel at enhancing publisher relationships, managing advertising campaigns, and providing robust analytical reporting will find this contract particularly suitable. As the contract commands a high value, successful bidders can benefit substantially from a long-term collaboration with the Post Office, hence fostering business growth and enhancing visibility in the competitive marketing sector.

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Notice Information

Notice Title

Management of Affiliates and Aggregators

Notice Description

Contract award - OJEU process followed. The services are management of Affiliates (publishers who promote Post Office products who are recruited through direct relationships and the contracted Affiliate Network) and Aggregators (Price Comparison Websites). This includes growing performance by enhancing relationships and identifying new relationships, deliver reporting and processing payments Additional information: The total contract duration could be 5 years, however the contract was awarded for 2 years with optional 3 one year extensions - therefore total potential contract end date is 2026.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-8486a1c2-ec00-4b62-a7dc-91e7c2c37855
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/0d701a1b-ddfd-48f4-b0c1-f5adbe0b1a51
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Competitive procedure with negotiation (above threshold)
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79341000 - Advertising services

79341100 - Advertising consultancy services

79341200 - Advertising management services

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
£50,000,000 £10M-£100M
Lots Value
Not specified
Awards Value
£5,000,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
2 Feb 20224 years ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
31 Aug 20215 years ago
Contract Period
31 Aug 2021 - 30 Aug 2026 Over 5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Post Office Limited
Additional Buyers

MEDIUS SOFTWARE LIMITED

Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
EC2Y 9AQ
Postcode Area
Central London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI43 Haringey and Islington
Delivery Location
Not specified
Local Authority
Islington
Electoral Ward
Bunhill
Westminster Constituency
Islington South and Finsbury

Supplier Information

Number of Suppliers
1
Supplier Name

Awin Ltd

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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