Award

Audience Measurement Tool

INFORMATION COMMISSIONER'S OFFICE

This public procurement record has 1 release in its history.

Award

28 Feb 2025 at 11:45

Summary of the contracting process

The Information Commissioner's Office (ICO) has awarded a contract for an Audience Measurement Tool, classified under Market Research Services (CPV: 79310000) and Public-opinion polling services (CPV: 79320000). This subscription covers access to datasets on online and app usage figures and is targeted for delivery in the North West of the United Kingdom. The procurement, carried out via a direct single tender action, concluded with an award on 13th February 2025, after the tender period ended on 12th February 2025. The contract value is £115,252 GBP, covering a period from 13th February 2025 to 30th November 2026.

This tender presents significant opportunities for businesses operating within the data and market research sectors. Small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) are particularly encouraged to engage, given the nature of the service required and the procurement's focus on specific and niche data services. This contract also highlights a growing demand for sophisticated audience measurement tools, signalling further potential market opportunities for capable suppliers in this field.

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Notice Title

Audience Measurement Tool

Notice Description

Subscription for access to data sets on online and app usage figures.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-8669824f-2a39-44e8-ace9-cc31970f8a50
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/bb90c00b-03b5-4c95-9920-8acd335df455
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Single tender action (below threshold)
Tender Suitability
SME, VCSE
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79310000 - Market research services

79320000 - Public-opinion polling services

Notice Value(s)

Tender Value
£115,252 £100K-£500K
Lots Value
Not specified
Awards Value
£115,252 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
28 Feb 202512 months ago
Submission Deadline
12 Feb 2025Expired
Future Notice Date
Not specified
Award Date
13 Feb 20251 years ago
Contract Period
13 Feb 2025 - 30 Nov 2026 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
INFORMATION COMMISSIONER'S OFFICE
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
WILMSLOW
Postcode
SK9 5AF
Post Town
Stockport
Country
England

Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD6 Cheshire
Small Region (ITL 3)
TLD62 Cheshire East
Delivery Location
TLD North West (England)

Local Authority
Cheshire East
Electoral Ward
Wilmslow West and Chorley
Westminster Constituency
Tatton

Supplier Information

Number of Suppliers
1
Supplier Name

IPSOS MORI

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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