Award

Advertising Services - Media Planning and Buying for Student recruitment (UK and International)

UNIVERSITY OF SHEFFIELD

This public procurement record has 1 release in its history.

Award

10 Jul 2024 at 09:21

Award Notice
Summary of the contracting process

The University of Sheffield has awarded a contract for Advertising Services - Media Planning and Buying for Student recruitment in the UK and internationally. The procurement process involved leveraging the ESPO Advertising Solutions 3A_20 Framework Agreement Lot 4. The contract value is GBP 500,000, with a selective procurement method and a call-off from a framework agreement. The tender period ended on 21st March 2024, and the contract period spans from 26th June 2024 to 25th June 2025, aimed at SMEs and VCSEs in the services category. The buying organisation is the University of Sheffield, located in Sheffield, Yorkshire and the Humber.

This tender for advertising services presents an opportunity for businesses specializing in media planning and buying to engage with the University of Sheffield's student recruitment efforts. Businesses experienced in various advertising channels, including social media, paid search, mobile, display, TV, and print advertising, among others, are well-suited to compete. The contract aims to support the University's advertising efforts targeted at a diverse audience comprising undergraduate and postgraduate students in the UK and internationally, creating growth opportunities for agencies with expertise in reaching such audiences through a wide range of advertising channels.

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Notice Information

Notice Title

Advertising Services - Media Planning and Buying for Student recruitment (UK and International)

Notice Description

The University of Sheffield has awarded a contract to a supplier for the provision of media planning and buying services to advertise the University to our diverse range of audiences. This contract will support the University's advertising efforts across a diverse range of audiences in UK and international student recruitment (undergraduate, postgraduate). The successful agency will leverage their expertise in various advertising channels to effectively reach these audiences. These channels include: 1. Social media advertising 2. Paid search advertising 3. Mobile advertising 4. Display advertising 5. Podcast advertising 6. TV advertising 7. Cinema advertising 8. VOD advertising 9. Audio advertising 10. In-game advertising 11. Print advertising 12. Out of home advertising 13. Any new or relevant platforms to target our audience appropriately The supplier was awarded through Lot 4 on the ESPO Advertising Solutions 3A_20 Framework Agreement.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-87da10dd-e696-48db-a577-5b92f3a58d4e
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/379354f5-8994-4afc-b543-890c983542f7
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£500,000 £500K-£1M
Lots Value
Not specified
Awards Value
£500,000 £500K-£1M
Contracts Value
Not specified

Notice Dates

Publication Date
10 Jul 20241 years ago
Submission Deadline
21 Mar 2024Expired
Future Notice Date
Not specified
Award Date
25 Jun 20241 years ago
Contract Period
25 Jun 2024 - 25 Jun 2025 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF SHEFFIELD
Contact Name
Savio Arinda
Contact Email
s.t.arinda@sheffield.ac.uk
Contact Phone
Not specified

Buyer Location

Locality
SHEFFIELD
Postcode
S10 2TN
Post Town
Sheffield
Country
England
Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE3 South Yorkshire
Small Region (ITL 3)
TLE32 Sheffield
Delivery Location
TLE Yorkshire and The Humber
Local Authority
Sheffield
Electoral Ward
Broomhill and Sharrow Vale
Westminster Constituency
Sheffield Central

Supplier Information

Number of Suppliers
1
Supplier Name

EDUCATION CUBED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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