Award

Advertising and Media Buying Agency

UNIVERSITY OF PORTSMOUTH

This public procurement record has 2 releases in its history.

Award

08 Jan 2019 at 16:09

Award Notice
Tender

02 Oct 2018 at 10:27

Tender Notice
Summary of the contracting process

The University of Portsmouth is seeking an Advertising and Media Buying Agency to enhance its campaign strategy aimed at engaging key target audiences, particularly prospective Gen-Z students, through innovative marketing approaches. The tender was published on 2nd October 2018 and is classified under advertising and marketing services (CPV code: 79340000). The procurement follows an open procedure method, with a total contract value of £7,000,000, and the contract is set to commence on 17th December 2018, concluding on 17th December 2022. Interested parties were required to submit their expressions of interest by the tender deadline of 1st November 2018.

This opportunity allows businesses, particularly those specialising in advertising, digital marketing, and experiential campaigns, to leverage their expertise in a comprehensive and evolving marketing environment. Agencies that can deliver creative, authentic experiences—beyond traditional advertising methods—will be well-positioned to compete for this contract. With the growing emphasis on engaging Gen-Z consumers, businesses with innovative strategies using influencers, digital media, and holistic engagement approaches will be particularly suited to respond to the University of Portsmouth's requirements.

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Notice Information

Notice Title

Advertising and Media Buying Agency

Notice Description

The appointed advertising and media buying agency will support us in joining up the multiple strands of activity and developing a more sophisticated campaign strategy and approach to deliver a holistic engaging set of activities, that capture the attention of our key target audiences and drive their participation. We would like to work with an agency that can inspire and lead us in the creation of a campaign strategy, that looks wider than the standard set of paid advertising. Whilst digital and out of home advertising remains a fundamental part of our strategy in order to grow our general brand awareness, we are aware of the growing expectations of prospective Gen-Z students, in their desire for authentic meaningful experiences with brands. With this in mind we want to explore such areas as experiential, influencers, voice and assisted search strategies, harnessing our organic social to support our paid social, video, live - as well as having one eye on the horizon. Additional information: To Express an Interest in this project please register on the University of Portsmouth In-Tend webpage and express an interest in this project. Please find the weblink for our webpage below: https://in-tendhost.co.uk/port/

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-883b3a9b-d4ae-4b47-9d67-68c01197aa18
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/99e4eb4e-c7b9-4897-8f66-ff4f112ba283
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£7,000,000 £1M-£10M
Lots Value
Not specified
Awards Value
£7,000,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
8 Jan 20197 years ago
Submission Deadline
1 Nov 2018Expired
Future Notice Date
Not specified
Award Date
7 Dec 20187 years ago
Contract Period
17 Dec 2018 - 17 Dec 2022 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF PORTSMOUTH
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
PORTSMOUTH
Postcode
PO1 2UP
Post Town
Portsmouth
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ3 Hampshire and Isle of Wight
Small Region (ITL 3)
TLJ31 Portsmouth
Delivery Location
TLJ South East (England)
Local Authority
Portsmouth
Electoral Ward
St Thomas
Westminster Constituency
Portsmouth South

Supplier Information

Number of Suppliers
1
Supplier Name

HAVAS PEOPLE

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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