Tender

TEN-2122-012 Media-Buying Services

NATIONAL EMPLOYMENT SAVINGS TRUST (NEST)

This public procurement record has 1 release in its history.

Tender

15 Oct 2021 at 11:48

Tender Notice
Summary of the contracting process

The National Employment Savings Trust (NEST) is currently procuring Media-Buying Services for a test-and-learn advertising campaign titled "TEN-2122-012 Media-Buying Services." This project falls within the advertising services industry and is located in London, England. The procurement process is in the Tender stage, with the deadline for submissions set for 3rd November 2021. The total contract value is £183,333 with a minimum threshold of £83,333, and the contract period will commence on 24th November 2021 and conclude on 23rd November 2023. The procurement method is an open procedure, indicating that all interested parties may submit their proposals.

This tender presents a significant opportunity for businesses, particularly small and medium-sized enterprises (SMEs) as well as voluntary, community, and social enterprises (VCSEs), to engage in advertising services that deploy programmatic channels. Companies that specialise in digital marketing, advertisement analytics, and campaign management would be well-positioned to compete, especially those that can demonstrate experience in test-and-learn methodologies and data-driven advertising effectiveness. The campaign's initial phase aims to enhance user engagement, which could lead to additional phases depending on the success of the initial results, further opening avenues for business growth in this sector.

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Notice Information

Notice Title

TEN-2122-012 Media-Buying Services

Notice Description

Our requirement is for the provision of Media-Buying Services for a test-and-learn advertising campaign, to be executed and delivered via programmatic channels. This campaign may comprise up to three phases. Its objective is to encourage Nest pension-holders to activate their member account online. The first phases will run between December 2021 and February 2022. It will be a test-and-learn activity and will complement email campaigns as well as unpaid social media messaging. We foresee a programmatic advertising programme with a three-phased approach, building and expanding reach and conversion based on contextual learning and building lookalike profiles. Bidders should note that although our long-term plan is to progress to phases 2 and 3 of the campaign, we make no commitment to doing so. Any decision on whether to proceed with phases 2 and 3 will be determined by the quality and success of phase 1 of the campaign, and the results and learnings it generates, amongst other factors. The campaign's key performance measures will be CPM (cost per thousand impressions), CPC (cost-per-click) and CPA (cost per acquisition - acquisition is defined as a Nest member successfully completing activation at the back of engaging with the campaign). Interested bidders can view the RFP for this requirement by visiting Nest's e-tendering portal at https://nesttenders.bravosolution.co.uk/, then clicking "View current notices and opportunities". The full suite of documents for this requirement can be viewed via Nest's e-tendering portal: https://nesttenders.bravosolution.co.uk/ If your organisation already has an account on this portal, you will be able to view all the opportunity documents by logging in and accessing the attachments area. If your organisation does not have an account and you are interested in the requirement, you will need to register to view the documents. To register, please visit the link above, click "Register or Login" then choose "Click here to Register". The registration process takes less than 5 minutes. Once it is complete, you will be able to view the documents.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-8abddd75-74c3-43f0-8a61-55a5d6f36698
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/681e489e-bbbe-4a64-8815-f7d7cf493002
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
£183,333 £100K-£500K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
15 Oct 20214 years ago
Submission Deadline
3 Nov 2021Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
24 Nov 2021 - 23 Nov 2023 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
NATIONAL EMPLOYMENT SAVINGS TRUST (NEST)
Contact Name
Procurement
Contact Email
procurement@nestcorporation.org.uk
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
E14 4PU
Post Town
East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI42 Tower Hamlets
Delivery Location
Not specified
Local Authority
Tower Hamlets
Electoral Ward
Canary Wharf
Westminster Constituency
Poplar and Limehouse

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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