Award

Strategic Review of Key Destination Brands for East Midlands

NOTTINGHAMSHIRE COUNTY COUNCIL

This public procurement record has 2 releases in its history.

Award

15 Dec 2025 at 11:12

Award

15 Dec 2025 at 10:23

Summary of the contracting process

The procurement process for the strategic review of key destination brands in the East Midlands was conducted by Nottinghamshire County Council. This initiative falls under the advertising and marketing services category and is aimed at assessing and enhancing the region’s brand positioning and visibility. The procurement, valued at £43,470, was executed through a selective method known as a restricted procedure. The tender was completed, with the contract period spanning from 1 December 2025 to 13 March 2026. The awarded contracts, published on 15 December 2025, saw BrandFinance and Reed Talent Solutions Limited (trading as Consultancy+) as successful suppliers. The project is situated in the East Midlands, United Kingdom, and offers a focused opportunity for businesses involved in brand strategy and marketing services.

This contract presents significant growth opportunities for businesses in advertising and marketing, especially those skilled in brand evaluation and enhancement. The project aims to identify synergies between brands and recommend differentiation strategies, which could serve as a compelling project for companies with expertise in regional branding and digital engagement. Firms that cater to small and medium-sized enterprises (SMEs) or those involved in voluntary, community, and social enterprises (VCSEs) are particularly encouraged to participate due to the specific suitability requirements. The focus on benchmarking against other UK regional destinations provides an added scope for seasoned marketers and strategists to leverage their capabilities in this domain, ensuring a competitive edge in future procurements.

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Notice Title

Strategic Review of Key Destination Brands for East Midlands

Notice Description

Assess the current positioning, visibility, and effectiveness of East Midlands destination brands among key visitor and influencer segments. * Benchmark these brands against comparable UK regional destinations to identify their strengths, weaknesses, and untapped opportunities. * Identify overlaps, gaps, and opportunities for synergy between brands within the combined authority area. * Recommend strategies for differentiation, collaboration, and maximising market impact. * Evaluate digital presence, stakeholder engagement, and narrative authenticity, ensuring brand stories align with visitor expectations and reflect local heritage

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-8c93df67-7566-4f89-b2fb-d1dea6d01246
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/fdcf3a12-8ff0-493c-b775-b01e28cfcf2a
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
SME, VCSE
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£43,470 Under £100K
Lots Value
Not specified
Awards Value
£43,470 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
15 Dec 20252 months ago
Submission Deadline
21 Nov 2025Expired
Future Notice Date
Not specified
Award Date
27 Nov 20252 months ago
Contract Period
1 Dec 2025 - 13 Mar 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
NOTTINGHAMSHIRE COUNTY COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
NOTTINGHAMSHIRE
Postcode
NG2 7QP
Post Town
Nottingham
Country
England

Major Region (ITL 1)
TLF East Midlands (England)
Basic Region (ITL 2)
TLF1 Derbyshire and Nottinghamshire
Small Region (ITL 3)
TLF16 South Nottinghamshire
Delivery Location
TLF East Midlands (England)

Local Authority
Rushcliffe
Electoral Ward
Trent Bridge
Westminster Constituency
Rushcliffe

Supplier Information

Number of Suppliers
2
Supplier Names

BRANDFINANCE

REED TALENT SOLUTIONS LIMITED (TRADING AS CONSULTANCY

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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