Award

Market Research and Audience Development Project

THE NATIONAL MUSEUM OF THE ROYAL NAVY

This public procurement record has 4 releases in its history.

Award

26 Jul 2024 at 15:26

Award Notice
TenderAmendment

13 Jan 2023 at 17:21

Tender Notice
TenderAmendment

16 Dec 2022 at 17:19

Tender Notice
Tender

02 Dec 2022 at 11:52

Tender Notice
Summary of the contracting process

The National Museum of the Royal Navy conducted an "Market Research and Audience Development Project" procurement, classified under market research services. The tender's procurement stage is "Award" as of 26th July 2024, with the contract being awarded to Morris Hargreaves McIntyre Limited. The procurement process, which follows an open procedure (above threshold), sought to gain comprehensive insights into brand impact, market penetration, and audience segmentation. The contract's performance location is Portsmouth, with postal code PO1 3NH. Key dates include the tender period ending on 20th January 2023, and the contract running from 6th February 2023 to 28th April 2023. The contract's value was initially estimated between £50,000 and £85,000 but was awarded for £78,330.

This tender presents significant business growth opportunities, especially for firms specialising in market research and audience analysis. Small and medium enterprises (SMEs) stand to benefit as the project is deemed suitable for them. The focus areas of brand impact, market penetration, and strategic segmentation are pivotal for businesses looking to expand or refine their market strategies, making this tender particularly attractive for companies experienced in data analytics, consumer behaviour analysis, and strategic planning. The open procurement method ensures a transparent selection process, providing a fair chance for all capable contenders.

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Notice Information

Notice Title

Market Research and Audience Development Project

Notice Description

The National Museum of the Royal Navy Operations (NMRN Operations) are looking to appoint the provision of Market Research and Audience Development Services to provide insights on; brand impact and awareness, existing and potential market penetration for on and offline audiences, and a strategic segmentation and prioritisation analysis. Please seek Annex A documentation for a full overview of this market research brief. Clarifications for this tender must be submitted by 1700 (5pm) on 20th December 2022 to tenders@nmrn.org.uk. Extended until 20th January 2023.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-8dc78a4a-9bc3-4c10-bea2-5bd808d0939a
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/dc181d2c-10df-465e-a92b-28215a728c05
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
£85,000 Under £100K
Lots Value
Not specified
Awards Value
£78,330 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
26 Jul 20241 years ago
Submission Deadline
20 Jan 2023Expired
Future Notice Date
Not specified
Award Date
6 Feb 20233 years ago
Contract Period
17 Feb 2023 - 28 Apr 2023 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
THE NATIONAL MUSEUM OF THE ROYAL NAVY
Contact Name
Dave Hartley
Contact Email
procurement@nmrn.org.uk
Contact Phone
02392891370 ext 2042

Buyer Location

Locality
PORTSMOUTH
Postcode
PO1 3NH
Post Town
Portsmouth
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ3 Hampshire and Isle of Wight
Small Region (ITL 3)
TLJ31 Portsmouth
Delivery Location
Not specified
Local Authority
Portsmouth
Electoral Ward
Charles Dickens
Westminster Constituency
Portsmouth South

Supplier Information

Number of Suppliers
1
Supplier Name

MORRIS HARGREAVES MCINTYRE

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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