Award

RBGKEW1333 - Brand Extension project

ROYAL BOTANIC GARDENS, KEW

This public procurement record has 1 release in its history.

Award

24 Oct 2024 at 16:00

Summary of the contracting process

The Royal Botanic Gardens, Kew has completed the award stage for the "RBGKEW1333 - Brand Extension project." This project, classified under marketing management consultancy services (CPV code 79413000), is located in London, UK. The procurement followed an open procedure method, with a tender period ending on 4th September 2024. The contract with a value of £120,000 (GBP) will be executed from 1st November 2024 to 30th September 2027. The project aims to develop Kew's brand strategy, create a positioning strategy, and deliver brand stories to enhance Kew’s global standing as a leading science and conservation organisation. Key dates of interest include the award publication date of 24th October 2024.

This tender presents significant opportunities for business growth, particularly for small and medium-sized enterprises (SMEs) specialising in marketing consultancy services. The focus on brand development and strategic positioning means that agencies with expertise in these areas will be well-suited to compete. This contract allows the winning business, Heavenly Group Ltd, to showcase their capabilities in enhancing the brand identity of a world-renowned institution and to potentially secure future projects by leveraging their success in this high-profile collaboration.

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Notice Title

RBGKEW1333 - Brand Extension project

Notice Description

Develop the current Royal Botanic Gardens, Kew brand to authentically represent the mission and purpose of Royal Botanic Gardens, Kew and strengthen our global position as a world-class science and conservation organisation in need of support. The requirements are three-fold: extend our brand strategy, create a positioning strategy and deliver brand stories to help with the execution of this strategy.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-8fbf6bd4-58c6-4019-b09b-4bb4c4c0bcfc
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/72874b64-df3f-488d-ae33-381e96d590cd
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
£120,000 £100K-£500K
Lots Value
Not specified
Awards Value
£120,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
24 Oct 20241 years ago
Submission Deadline
3 Sep 2024Expired
Future Notice Date
Not specified
Award Date
3 Sep 20241 years ago
Contract Period
1 Nov 2024 - 30 Sep 2027 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
ROYAL BOTANIC GARDENS, KEW
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
RICHMOND
Postcode
TW9 3AE
Post Town
Twickenham
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI7 Outer London - West and North West
Small Region (ITL 3)
TLI75 Hounslow and Richmond upon Thames
Delivery Location
TLI London

Local Authority
Richmond upon Thames
Electoral Ward
Kew
Westminster Constituency
Richmond Park

Supplier Information

Number of Suppliers
1
Supplier Name

HEAVENLY GROUP

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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