Award

Market Research and Marketing Strategy Services

RSSB

This public procurement record has 1 release in its history.

Award

13 Oct 2017 at 06:43

Summary of the contracting process

The procurement process, initiated by RSSB, focuses on "Market Research and Marketing Strategy Services" within the advertising and marketing services industry category. Located in London, the tender has reached the award stage, with an active contract awarded to the supplier 23 RED, valued at £520,000. The contract period commenced on 21st September 2017 and will conclude on 1st July 2020. The procurement method used was an open procedure, with the tender period having ended on 26th July 2017.

This tender presents a significant opportunity for businesses specialising in market research and strategic marketing, particularly those positioned to address the specific needs of the rail sector. Companies that can conduct in-depth market analysis and develop compelling promotional strategies may find themselves well-suited to compete. Given the value of the contract and the focus on talent attraction in a technically demanding industry, businesses that are agile and innovative in marketing approaches could leverage this opportunity to enhance their growth prospects.

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Notice Title

Market Research and Marketing Strategy Services

Notice Description

RSSB wish to embark on a programme of work which will start with market research to identify and validate our target individuals, why they are not attracted to careers in the rail sector and the possible channels to market to the individuals. This will be followed by the development of a strategic and operational plan for promotion and attraction activities to build the supply chain of suitable candidates to enter the rail sector.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-90022d24-ec3c-447f-a5f2-e4e6b31b1919
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/3ffe4f73-4fd1-4339-a3b4-add7590b23d3
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£520,000 £500K-£1M
Lots Value
Not specified
Awards Value
£520,000 £500K-£1M
Contracts Value
Not specified

Notice Dates

Publication Date
13 Oct 20178 years ago
Submission Deadline
26 Jul 2017Expired
Future Notice Date
Not specified
Award Date
25 Jul 20178 years ago
Contract Period
20 Sep 2017 - 1 Jul 2020 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
RSSB
Contact Name
Not specified
Contact Email
shareditt@rssb.co.uk
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
EC2M 2RB
Post Town
Central London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI43 Haringey and Islington
Delivery Location
Not specified

Local Authority
Islington
Electoral Ward
Bunhill
Westminster Constituency
Islington South and Finsbury

Supplier Information

Number of Suppliers
1
Supplier Name

23 RED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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