Tender

21/015 - Creative Strategy and Design Agency Services

UNIVERSITY OF PORTSMOUTH

This public procurement record has 2 releases in its history.

TenderAmendment

16 Nov 2021 at 18:00

Tender Notice
Tender

16 Nov 2021 at 17:57

Tender Notice
Summary of the contracting process

The University of Portsmouth is inviting tenders for the project titled "21/015 - Creative Strategy and Design Agency Services", classified under advertising and marketing services. This procurement process is currently at the Tender stage, with a submission deadline of 17 December 2021. The estimated value of the contract ranges from £500,000 to £600,000, and the contract is set to commence on 14 February 2022, lasting until 14 February 2024. The tender is part of an open procurement method, indicating that it is accessible to all qualified suppliers.

This tender presents a significant opportunity for creative design agencies, particularly those that specialise in multi-channel advertising campaigns and digital media. Businesses that can offer innovative strategies for brand enhancement and audience engagement in the Higher Education sector would be exceptionally well-suited to participate. With the upcoming undergraduate student recruitment campaign as a key focus, there is potential for contractors to showcase their expertise in connecting with target demographics through impactful advertising strategies.

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Notice Information

Notice Title

21/015 - Creative Strategy and Design Agency Services

Notice Description

We are looking for a creative design agency that specialises in creative strategy and its application to multi channel advertising campaigns. Building on our established brand, the University is looking to develop a creative strategy to differentiate itself in the Higher Education marketplace, to grow student numbers, improve brand perceptions and realise its strategic ambitions. Working with a media agency, we run an always on advertising campaign that covers a range of channels. Whilst the campaign does include some out of home and printed channels, there is a significant focus on digital media, including On Demand, YouTube, social media, search, programmatic, gaming and third party HE websites. Our aim is to create an authentic, meaningful campaign that connects with our target audience, utilising the creative options each channel offers. The first key project will be our undergraduate student recruitment campaign, for 2023 entry. We would be looking to develop a campaign strategy and concepts from the end of February 2022, with implementation to market by the end of April 2022. In addition to this flagship campaign, we also run a number of related campaigns throughout the year. These cover postgraduate, faculty, research and general brand awareness. Full details of the requirements are under the Specification section of the ITT. Additional information: To Express an Interest in this project please register on the University of Portsmouth In-Tend webpage and express an interest in this project. Please find the weblink for our webpage below: https://in-tendhost.co.uk/port/ Is a Recurrent Procurement Type? : No

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-908feae8-146b-4a19-a2ac-65038c68aeef
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/1d88aa3b-17f4-4ea7-9a78-fce46d74f168
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£600,000 £500K-£1M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
16 Nov 20214 years ago
Submission Deadline
17 Dec 2021Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
14 Feb 2022 - 14 Feb 2026 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF PORTSMOUTH
Additional Buyers

UNIVERSITY OF PORTSMOUTH E-TENDERING

Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
HAMPSHIRE
Postcode
PO1 2PR
Post Town
Portsmouth
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ3 Hampshire and Isle of Wight
Small Region (ITL 3)
TLJ31 Portsmouth
Delivery Location
TLJ South East (England)
Local Authority
Portsmouth
Electoral Ward
Charles Dickens
Westminster Constituency
Portsmouth South

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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