Award

COVID-19 Media Buying

CABINET OFFICE : CABINET OFFICE

This public procurement record has 4 releases in its history.

AwardUpdate

28 Jul 2021 at 15:30

AwardUpdate

06 Jul 2021 at 11:52

AwardUpdate

20 Apr 2021 at 07:43

Award

22 Oct 2020 at 16:08

Summary of the contracting process

The procurement process for the "COVID-19 Media Buying" project is conducted by the Cabinet Office in Liverpool, England. This process involves providing media buying services for COVID-19 related campaigns and was initiated as a tender. The contract has been extended until 31st March 2021, with a total contract value of £348,200,000. The procurement is currently classified under advertising services and was carried out through a selective method, specifically as a call-off from a framework agreement. The tender period ended on 1st March 2020, while the contract period spans from 2nd March 2020 to 31st March 2021.

This tender presents significant opportunities for businesses involved in advertising and media services, especially those capable of delivering large-scale media campaigns. Companies with expertise in strategic media buying, particularly in the context of public health messaging, would be well-suited to compete in such tenders. With the ongoing relevance of COVID-19 communications, there is a sustained demand for innovative approaches to media buying, enhancing the potential for business growth in this sector.

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Notice Title

COVID-19 Media Buying

Notice Description

Provision of Media Buying Services for COVID 19 related campaigns. Contract has been extended by six months to 31st March 2021 with an increase in value of PS229,200,000.00.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-96f265c2-4e43-4e7f-87c9-ab6cf4741897
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/1fa38cfe-35a6-4787-9e35-57b739400572
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
£348,200,000 £100M-£1B
Lots Value
Not specified
Awards Value
£348,200,000 £100M-£1B
Contracts Value
Not specified

Notice Dates

Publication Date
28 Jul 20214 years ago
Submission Deadline
1 Mar 2020Expired
Future Notice Date
Not specified
Award Date
2 Mar 20205 years ago
Contract Period
2 Mar 2020 - 31 Mar 2021 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
CABINET OFFICE : CABINET OFFICE
Contact Name
Crown Commercial Service on behalf of Cabinet Office : Cabinet Office
Contact Email
supplier@crowncommercial.gov.uk
Contact Phone
01633 811 570

Buyer Location

Locality
LIVERPOOL
Postcode
L3 9PP
Post Town
Liverpool
Country
England

Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD7 Merseyside
Small Region (ITL 3)
TLD72 Liverpool
Delivery Location
Not specified

Local Authority
Liverpool
Electoral Ward
City Centre North
Westminster Constituency
Liverpool Riverside

Supplier Information

Number of Suppliers
1
Supplier Name

OMD GROUP

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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