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COVID-19 Media Buying

Cabinet Office : Cabinet Office

This public procurement record has 4 releases in its history.

AwardUpdate

28 Jul 2021 at 16:30

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AwardUpdate

06 Jul 2021 at 12:52

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AwardUpdate

20 Apr 2021 at 08:43

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22 Oct 2020 at 17:08

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Summary of the contracting process

The procurement process for the "COVID-19 Media Buying" project is conducted by the Cabinet Office in Liverpool, England. This process involves providing media buying services for COVID-19 related campaigns and was initiated as a tender. The contract has been extended until 31st March 2021, with a total contract value of £348,200,000. The procurement is currently classified under advertising services and was carried out through a selective method, specifically as a call-off from a framework agreement. The tender period ended on 1st March 2020, while the contract period spans from 2nd March 2020 to 31st March 2021.

This tender presents significant opportunities for businesses involved in advertising and media services, especially those capable of delivering large-scale media campaigns. Companies with expertise in strategic media buying, particularly in the context of public health messaging, would be well-suited to compete in such tenders. With the ongoing relevance of COVID-19 communications, there is a sustained demand for innovative approaches to media buying, enhancing the potential for business growth in this sector.

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Notice Information

Notice Title

COVID-19 Media Buying

Notice Description

Provision of Media Buying Services for COVID 19 related campaigns. Contract has been extended by six months to 31st March 2021 with an increase in value of PS229,200,000.00.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-96f265c2-4e43-4e7f-87c9-ab6cf4741897
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/1fa38cfe-35a6-4787-9e35-57b739400572
Current Stage
Award
All Stages
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Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
£348,200,000 £100M-£1B
Lots Value
Not specified
Awards Value
£348,200,000 £100M-£1B
Contracts Value
Not specified

Notice Dates

Publication Date
28 Jul 20215 years ago
Submission Deadline
1 Mar 2020Expired
Future Notice Date
Not specified
Award Date
2 Mar 20206 years ago
Contract Period
2 Mar 2020 - 31 Mar 2021 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Cabinet Office : Cabinet Office
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LIVERPOOL
Postcode
L3 9PP
Postcode Area
Liverpool
Country
England
Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD7 Merseyside
Small Region (ITL 3)
TLD72 Liverpool
Delivery Location
Not specified
Local Authority
Liverpool
Electoral Ward
City Centre North
Westminster Constituency
Liverpool Riverside

Supplier Information

Number of Suppliers
1
Supplier Name

OMD GROUP LIMITED

Further Information

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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