Award

PH Live Longer Better physical activity actives DAX marketing campaign

HAMPSHIRE COUNTY COUNCIL

This public procurement record has 1 release in its history.

Award

03 Dec 2024 at 09:49

Summary of the contracting process

HAMPSHIRE COUNTY COUNCIL, located in Winchester, has completed the award stage for their public health marketing campaign titled "PH Live Longer Better physical activity actives DAX marketing campaign," focusing on the advertising and marketing services industry. The contract involves a 40-second radio advertisement targeting older adults in Hampshire, excluding Portsmouth, Southampton, and the Isle of Wight. This selective procurement was conducted through a call-off from a framework agreement. The campaign, valued at £4,000 GBP, started on 29th November 2024 and will run until 23rd February 2025. Key dates include the end of the tender period on 28th October 2024 and the award notice publication date of 3rd December 2024.

This tender presents an opportunity for business growth, particularly for small and medium-sized enterprises (SMEs) specialising in advertising and marketing services. Such businesses will benefit from collaborating on targeted marketing campaigns tailored to specific demographics. By participating in similar procurements, companies can expand their portfolios, gain valuable public sector experience, and enhance their visibility within the competitive advertising market. This contract's completion exemplifies the potential for winning future tenders with public entities like HAMPSHIRE COUNTY COUNCIL.

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Notice Title

PH Live Longer Better physical activity actives DAX marketing campaign

Notice Description

40 second radio ad playing on DAX digital radio for 6 weeks, airing across Global radio stations and partner platforms/stations. 186,112 impressions. All production costs and required licences included. Script to be provided. Ad targeted at older adults in Hampshire aged 65+ years (excluding Portsmouth, Southampton and the Isle of Wight).

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-976296fb-ff92-448a-a390-4c6bb3c2567e
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/f7ff450a-c678-42d1-adec-9c9d3453710a
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£4,000 Under £100K
Lots Value
Not specified
Awards Value
£4,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
3 Dec 20241 years ago
Submission Deadline
28 Oct 2024Expired
Future Notice Date
Not specified
Award Date
27 Nov 20241 years ago
Contract Period
29 Nov 2024 - 23 Feb 2025 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
HAMPSHIRE COUNTY COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
WINCHESTER
Postcode
SO23 8UJ
Post Town
Southampton
Country
England

Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ3 Hampshire and Isle of Wight
Small Region (ITL 3)
TLJ36 Central Hampshire
Delivery Location
Not specified

Local Authority
Winchester
Electoral Ward
St Michael
Westminster Constituency
Winchester

Supplier Information

Number of Suppliers
1
Supplier Name

GLOBAL MEDIA GROUP SERVICES

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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