Award

Provision and Management of the @GreatBritishFood Instagram

DEFRA NETWORK ETENDERING PORTAL

This public procurement record has 1 release in its history.

Award

16 Oct 2017 at 15:23

Award Notice
Summary of the contracting process

The procurement process involves the Defra Network eTendering Portal seeking tenders for the "Provision and Management of the @GreatBritishFood Instagram" as part of the Food is GREAT campaign. This project aims to foster an engaged community of food enthusiasts to advocate for UK food and drink, primarily targeting domestic and international audiences, especially in the US. The contract, valued at £57,775, falls under the industry categories of sales or marketing software, advertising, and marketing services. The tender period concluded on 2nd August 2017, with the contract period starting on 11th August 2017 and running until 31st March 2018. This tender was awarded under a selective procurement method using a restricted procedure.

This contract represents a significant opportunity for businesses specialising in digital marketing, social media management, and community engagement. Companies that are well-suited to compete for this contract include those that can creatively build brands on social media platforms, particularly in the food and drink sector. Additionally, small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) are encouraged to participate, as the procurement process is open to these types of organisations, driving further collaboration and growth within the sector.

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Notice Information

Notice Title

Provision and Management of the @GreatBritishFood Instagram

Notice Description

To build, develop and maintain an engaged community of foodies on our @GreatBritishFood Instagram to act as advocates for UK food and drink. Instagram is the primary social media channel for the Food is GREAT campaign. We use this channel to improve perceptions of UK food and drink by building advocates and engaging both domestic and international audiences (with a focus on US consumers. This is measured by an increase in followers and engagement from these locations. We are also working with VisitBritain who are developing bookable food and drink experiences as part of their Food Tourism Strategy - we will be able to measure the impact of the Instagram account in driving audiences to book through VisitBritain. The Food is GREAT campaign supports the delivery of Defra and DiT's UK Food and Drink International Action Plan 2016 - 2020 (IAP). This five-year plan, launched last autumn, sets out ambitious plans for growth, to add export sales worth PS2.9 billion by 2020. A key driver will be establishing wider recognition of the world class and, in many cases, world-leading strengths of the UK food and drink industry, and our rich food culture. Additional information: Please note that Defra procurement uses e-tendering, provided by Bravosolutions. In order to access the Bravo system you will need to be registered. Could I therefore request that you register on the Bravo portal for Defra. If you're already registered on the Bravo portal please check that your registration includes Defra, as you have to specify us in order to correctly receive the tender documents. If you have any problems with the registration process, please contact the Bravo helpline on 0800 368 4850 or alternatively email them at help@bravosolution.co.uk. The link you require for new registration/amendments to registrations is - https://defra.bravosolution.co.uk

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-97b0db06-700d-4897-9f60-669ea7ca97f4
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/840f45b7-57d9-44fb-9906-869c07ec60ad
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
SME, VCSE
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

48481000 - Sales or marketing software package

79341000 - Advertising services

79342000 - Marketing services

Notice Value(s)

Tender Value
£57,775 Under £100K
Lots Value
Not specified
Awards Value
£57,775 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
16 Oct 20178 years ago
Submission Deadline
2 Aug 2017Expired
Future Notice Date
Not specified
Award Date
10 Aug 20178 years ago
Contract Period
10 Aug 2017 - 31 Mar 2018 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
DEFRA NETWORK ETENDERING PORTAL
Contact Name
Not specified
Contact Email
network.procurement@defra.gsi.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
SW1P 3JR
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

M INTEGRATED SOLUTIONS

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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