Tender

GB-Houghton Regis: Customer Segmentation and Personas

ALDWYCK HOUSING GROUP

This public procurement record has 1 release in its history.

Tender

21 Jun 2019 at 13:20

Tender Notice
Summary of the contracting process

The procurement process for a project titled "GB-Houghton Regis: Customer Segmentation and Personas" is initiated by Aldwyck Housing Group, with a focus on market research services. The procurement is currently at the Tender stage, with an end date set for 19th July 2019. This service aims to understand the needs and aspirations of residents more deeply than standard demographic segmentation typically allows. The project will take place in the East of England, United Kingdom, with a budget ranging from £50,000 to £100,000. The procurement method being employed is an open procedure.

This tender presents a valuable opportunity for small and medium enterprises (SMEs) and voluntary community and social enterprises (VCSEs) that specialise in market research and customer analysis. Businesses with expertise in behavioural segmentation and those capable of developing detailed customer personas will find this project particularly relevant. Engaging in this procurement process could not only provide significant revenue potential but also help in building long-term relationships with a key housing authority.

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Notice Information

Notice Title

GB-Houghton Regis: Customer Segmentation and Personas

Notice Description

Aldwyck Housing Group and Catalyst Housing Group require a service provider to create a behavioural and attitudinal segmentation of our residents. This is as opposed to the standard demographic segmentation that is available elsewhere. We want to know who our customers are, what their needs and aspirations are for the services we currently provide, and what they want us to deliver going forward. Currently, when we describe our customers, we tend to talk in terms of what type of housing they live in such as general rented, homeowner, supported housing. We want to describe our customers in a different way, by what their needs, wants and aspirations are. We think the best way to understand our customers' needs and demands is to ask them. From the segmentation outcomes, we will require the chosen provider to design personas to describe the different types of customers we have. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-97eebe28-b659-44bb-8fae-c67729254015
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/2ce66345-fc97-464a-bb80-c17b7f168eed
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
£100,000 £100K-£500K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
21 Jun 20196 years ago
Submission Deadline
19 Jul 2019Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
1 Sep 2019 - 1 Sep 2020 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
ALDWYCK HOUSING GROUP
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
W5 2AU
Post Town
West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI7 Outer London - West and North West
Small Region (ITL 3)
TLI73 Ealing
Delivery Location
Not specified
Local Authority
Ealing
Electoral Ward
Ealing Broadway
Westminster Constituency
Ealing Central and Acton

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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