Award

GMCA 1238 Foster for Greater Manchester - Recruitment Media Partnership

GREATER MANCHESTER COMBINED AUTHORITY

This public procurement record has 1 release in its history.

Award

18 Oct 2024 at 11:58

Award Notice
Summary of the contracting process

The Greater Manchester Combined Authority (GMCA) recently completed a procurement process to establish a Recruitment Media Partnership aimed at boosting the number of potential foster carers across the Greater Manchester region. The procurement, titled "GMCA 1238 Foster for Greater Manchester - Recruitment Media Partnership," falls under the classification of Newspapers, Journals, Periodicals, and Magazines (CPV: 22200000). The contract was directly awarded to Reach PLC, publishers of the Manchester Evening News, given their significant reach and impact in the region. The contract period commenced on 2nd September 2024 and will end on 24th February 2025. The tender aimed to improve outcomes for looked-after young people while reducing the costs associated with alternative provision, as part of a wider Department for Education-funded campaign. The selection process utilised a direct procurement method, with the award status being active as of 30th August 2024, and a total contract value amounted to £50,852.48.

This tender presents substantial growth opportunities for businesses specialising in media, communications, and digital marketing, particularly those with experience in social and online media engagement. Small and medium-sized enterprises (SMEs) are well-suited for this type of procurement, given the focus on innovative and targeted media solutions aimed at enhancing community engagement. Companies in the digital marketing space, especially those with strong capabilities in local and regional audience targeting, could benefit immensely from similar future tenders issued by the GMCA, further emphasising the potential to diversify service offerings and expand market presence in the Greater Manchester area.

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Notice Information

Notice Title

GMCA 1238 Foster for Greater Manchester - Recruitment Media Partnership

Notice Description

GMCA has started campaign and communications activities on behalf of all ten districts to drive up the numbers of the potential foster carers across the city region. Increasing number of foster carers will improve outcomes for looked after young people and reduce costs of alternative provision. This commission is part of piloting a coordinated city region-wide approach to foster carer recruitment - the success (or otherwise) of which will directly impact on local districts. Our impacts are also being evaluated by Department for Education, which is funding the campaign activities. Media coverage, in particular through city region's sole region-wide print title Manchester Evening News, was proved an effective driver of enquiries during an initial phase of campaign activities in 2023/24. Reach PLC is publisher of Manchester Evening News, the sole city region-wide print title. As well as this unique channel, the provider offers unmatched reach of 8 in 10 Greater Manchester residents and insight-based targeting of priority audiences through a combination of online, social media and digital approaches, including via its In Your Area platform.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-9986439a-3397-4f84-9b01-0739572e02d9
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/ebe8ec43-9d69-4361-872c-840a2fd7076e
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Direct award
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

22 - Printed matter and related products

CPV Codes

22200000 - Newspapers, journals, periodicals and magazines

Notice Value(s)

Tender Value
£50,852 Under £100K
Lots Value
Not specified
Awards Value
£50,852 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
18 Oct 20241 years ago
Submission Deadline
29 Aug 2024Expired
Future Notice Date
Not specified
Award Date
29 Aug 20241 years ago
Contract Period
1 Sep 2024 - 24 Feb 2025 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
GREATER MANCHESTER COMBINED AUTHORITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
MANCHESTER
Postcode
M1 6EU
Post Town
Manchester
Country
England
Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD3 Greater Manchester
Small Region (ITL 3)
TLD33 Manchester
Delivery Location
TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England)
Local Authority
Manchester
Electoral Ward
Deansgate
Westminster Constituency
Manchester Central

Supplier Information

Number of Suppliers
1
Supplier Name

REACH

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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