Award

Making Smoking History and Campaign Delivery On behalf of NHS Greater Manchester Integrated Care Board

N H S SHARED BUSINESS SERVICES

This public procurement record has 1 release in its history.

Award

04 Mar 2026 at 14:44

Award Notice
Summary of the contracting process

The NHS Greater Manchester Integrated Care Board has completed the procurement process titled "Making Smoking History and Campaign Delivery," aiming at marketing services within the North West region of the United Kingdom. The process involves strategic media planning to support a smoking cessation campaign, with a budget of £300,000. This tender was awarded to Republic of Media Limited, following a selective procurement method via a call-off from a framework agreement. The contracting authority responsible for this procurement is NHS Shared Business Services, located in Salford, England. The tender closed on 4th December 2025, and the contract runs from 6th January 2026 to 31st March 2026.

This procurement provides significant opportunities for businesses experienced in media planning and marketing within the healthcare sector, particularly those focusing on behavioural change campaigns. The awarded contract highlights the potential for media agencies to demonstrate their strategic capabilities in creating impactful campaigns with a substantial budget. With the NHS prioritising public health initiatives like smoking cessation, businesses that can deliver effective media strategies are well-positioned to compete in similar tenders. Small and medium enterprises (SMEs) may find particular opportunities to leverage their agility and innovative approaches in such specialised projects.

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Notice Information

Notice Title

Making Smoking History and Campaign Delivery On behalf of NHS Greater Manchester Integrated Care Board

Notice Description

NHS Greater Manchester Integrated Care Board (ICB) invites suitably experienced media agencies to submit a proposal for strategic media planning and buying in support of Greater Manchester's Making Smoking History Programme and its associated behaviour change campaign ("the Service"). The successful agency will deliver an effective media strategy to support population-level smoking cessation, via a developed behaviour change working with a media budget of up to PS300,000 + VAT. The current campaign, 'What Will You Miss?', was developed in 2023 with a creative agency, based on extensive research with stakeholders and entrenched smokers-the core target audience. The campaign highlights the stark reality that 2 in 3 smokers will die prematurely unless they quit, while offering hope, support, and a clear call-to-action via the Smoke Free app (premium account for GM users, plus a complimentary 4-week vape kit through the national swap to stop offer). The campaign aims to provoke an emotional response by encouraging audiences to consider the life moments they may miss due to smoking. Its single call-to-action-downloading the Smoke Free app-provides a straightforward path to support, complemented by local services and pharmacies for those preferring non-digital options.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-a114da9f-cbfe-4748-95ae-b191ea4d9e88
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/727be674-6456-48fc-ad7b-a1df64e9ab21
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£300,000 £100K-£500K
Lots Value
Not specified
Awards Value
£300,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
4 Mar 20261 weeks ago
Submission Deadline
4 Dec 2025Expired
Future Notice Date
Not specified
Award Date
23 Dec 20252 months ago
Contract Period
6 Jan 2026 - 31 Mar 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
N H S SHARED BUSINESS SERVICES
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
SALFORD
Postcode
M50 2UW
Post Town
Manchester
Country
England
Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD3 Greater Manchester
Small Region (ITL 3)
TLD34 Greater Manchester South West
Delivery Location
TLD North West (England)
Local Authority
Salford
Electoral Ward
Quays
Westminster Constituency
Salford

Supplier Information

Number of Suppliers
1
Supplier Name

REPUBLIC OF MEDIA

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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