Award

Media Planning and Buying Services

UNIVERSITY OF BATH

This public procurement record has 1 release in its history.

Award

30 Sep 2021 at 13:05

Award Notice
Summary of the contracting process

The University of Bath has completed a procurement process for 'Media Planning and Buying Services', seeking to engage an agency to manage their media strategies in support of student recruitment and marketing activities. This open tender process had a budget of £500,000 and concluded on 20th September 2021, with the awarded contract starting from 1st October 2021 and running through to 30th September 2023. The associated services are classified under the marketing services industry category, and the delivery will take place in the South West region of the United Kingdom.

This procurement presents a significant opportunity for marketing agencies, particularly those specialising in media planning and buying, to contribute to the University of Bath's marketing objectives. Agencies should ideally have experience in education sector marketing and the capacity to manage comprehensive media strategies, as the project involves collaboration with multiple teams at the university. Businesses that can demonstrate their capability in effective media evaluation and reporting will be well-positioned to compete for contracts in similar future tenders.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Start Free Trial Book a Demo
All Features Pricing

Notice Information

Notice Title

Media Planning and Buying Services

Notice Description

The University of Bath is looking to appoint an agency of record to manage media planning and buying in support of its student recruitment strategies and marketing activity plans. The scope of services provided by the agency should include: *Media strategy and planning *Media buying *Monitoring, reporting and evaluation In preparing their bids suppliers are asked to note that responsibility for the planning and delivery of student recruitment marketing activity at the University of Bath is shared between a central marketing team and marketing teams within the University's three Faculties and School of Management.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-a18f2fc6-a245-4a42-86ae-f7beaecb3656
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/7cbbdb48-0187-4894-9d96-112b59b9a146
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£500,000 £500K-£1M
Lots Value
Not specified
Awards Value
£500,000 £500K-£1M
Contracts Value
Not specified

Notice Dates

Publication Date
30 Sep 20214 years ago
Submission Deadline
19 Sep 2021Expired
Future Notice Date
Not specified
Award Date
19 Sep 20214 years ago
Contract Period
30 Sep 2021 - 30 Sep 2023 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF BATH
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BATH
Postcode
BA1 1JW
Post Town
Bath
Country
England
Major Region (ITL 1)
TLK South West (England)
Basic Region (ITL 2)
TLK5 West of England
Small Region (ITL 3)
TLK52 Bath & North East Somerset and South Gloucestershire
Delivery Location
TLK South West (England)
Local Authority
Bath and North East Somerset
Electoral Ward
Kingsmead
Westminster Constituency
Bath

Supplier Information

Number of Suppliers
1
Supplier Name

EDUCATION CUBED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-a18f2fc6-a245-4a42-86ae-f7beaecb3656-2021-09-30T14:05:03+01:00",
    "date": "2021-09-30T14:05:03+01:00",
    "ocid": "ocds-b5fd17-a18f2fc6-a245-4a42-86ae-f7beaecb3656",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "BIP630446931",
        "title": "Media Planning and Buying Services",
        "description": "The University of Bath is looking to appoint an agency of record to manage media planning and buying in support of its student recruitment strategies and marketing activity plans. The scope of services provided by the agency should include: *Media strategy and planning *Media buying *Monitoring, reporting and evaluation In preparing their bids suppliers are asked to note that responsibility for the planning and delivery of student recruitment marketing activity at the University of Bath is shared between a central marketing team and marketing teams within the University's three Faculties and School of Management.",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79342000",
            "description": "Marketing services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "South West",
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "value": {
            "amount": 500000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "tenderPeriod": {
            "endDate": "2021-09-20T00:00:00+01:00"
        },
        "contractPeriod": {
            "startDate": "2021-10-01T00:00:00+01:00",
            "endDate": "2023-09-30T23:59:59+01:00"
        },
        "suitability": {
            "sme": false,
            "vcse": false
        },
        "mainProcurementCategory": "services"
    },
    "parties": [
        {
            "id": "GB-CFS-178501",
            "name": "University of Bath",
            "identifier": {
                "legalName": "University of Bath"
            },
            "address": {
                "streetAddress": "Finance & Procurement, The Virgil Building",
                "locality": "Bath",
                "postalCode": "BA1 1JW",
                "countryName": "UK"
            },
            "contactPoint": {
                "email": "l.kilawee@bath.ac.uk",
                "telephone": "+441225385634"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-CFS-184864",
            "name": "Education Cubed Ltd",
            "identifier": {
                "legalName": "Education Cubed Ltd"
            },
            "address": {
                "streetAddress": "30-31 Devonshire Place Brighton BN2 1QB"
            },
            "details": {
                "scale": "large",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-178501",
        "name": "University of Bath"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-a18f2fc6-a245-4a42-86ae-f7beaecb3656-1",
            "status": "active",
            "date": "2021-09-20T00:00:00+01:00",
            "datePublished": "2021-09-30T14:05:03+01:00",
            "value": {
                "amount": 500000,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-CFS-184864",
                    "name": "Education Cubed Ltd"
                }
            ],
            "contractPeriod": {
                "startDate": "2021-10-01T00:00:00+01:00",
                "endDate": "2023-09-30T23:59:59+01:00"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/7cbbdb48-0187-4894-9d96-112b59b9a146",
                    "datePublished": "2021-09-30T14:05:03+01:00",
                    "format": "text/html",
                    "language": "en"
                },
                {
                    "id": "2",
                    "documentType": "tenderNotice",
                    "description": "Please follow this link to view the notice.",
                    "url": "https://www.delta-esourcing.com/delta/respondToList.html?noticeId=630446931"
                }
            ]
        }
    ]
}