Award

TEN-2425-034 Media Planning and Buying

NATIONAL EMPLOYMENT SAVINGS TRUST (NEST)

This public procurement record has 1 release in its history.

Award

12 May 2025 at 15:51

Summary of the contracting process

The procurement process, led by the National Employment Savings Trust (NEST), involved a tender titled "TEN-2425-034 Media Planning and Buying". This contract falls under the industry category of Advertising campaign services (CPV code 79341400) and is focused on supporting the development of NEST's brand strategy. Situated in London, at 10 South Colonnade, Canary Wharf, E14 4PU, NEST sought a media agency to collaborate on this strategic initiative. The procurement method was open, with an open procedure below threshold, culminating at the award stage. The contract, awarded to Goodstuff Holdings Ltd on 24th January 2025 and running from 28th April 2025 to 27th April 2029, involves a substantial investment of £19,800,000. Key deliverables include audience insight development, budget recommendations, and effective media solutions.

This tender provides substantial business growth opportunities, especially for media agencies capable of delivering sophisticated advertising campaign services. Businesses specialising in brand marketing, media buying, and those with the capability to collaborate closely with other agencies make ideal candidates. The comprehensive nature of the contract, with its focus on integrated agency teamwork and measurable value delivery, requires businesses with experience in handling large budgets and executing complex media strategies. The engagement not only promises significant economic value but also enhances portfolio credibility by associating with a high-profile client like NEST.

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Notice Title

TEN-2425-034 Media Planning and Buying

Notice Description

Nest is currently building a new and long-term brand strategy which supports our refreshed purpose. Key to this will be the development of our first brand-building campaign. Nest is looking for a media agency who will act as a key partner, supporting us with this foundational piece of work. The Supplier's role will be to support Nest with brand marketing planning, audience insight development, developing budget recommendations and channel plans, delivering effective media solutions that drive value for Nest and collaborating with us to demonstrate the value of activity through robust measurement and reporting. The Supplier will work as part of an integrated agency team with Nest's other partners to align plans and work collaboratively to deliver outstanding results.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-a3cbb813-b063-4d3f-8a17-c9364aa4e6a8
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/caffe375-eb9b-4581-a54e-89380129c6c8
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
£19,800,000 £10M-£100M
Lots Value
Not specified
Awards Value
£19,800,000 £10M-£100M
Contracts Value
Not specified

Notice Dates

Publication Date
12 May 20259 months ago
Submission Deadline
18 Dec 2024Expired
Future Notice Date
Not specified
Award Date
24 Jan 20251 years ago
Contract Period
27 Apr 2025 - 27 Apr 2029 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
NATIONAL EMPLOYMENT SAVINGS TRUST (NEST)
Contact Name
Not specified
Contact Email
procurement@nestcorporation.org.uk
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
E14 4PU
Post Town
East London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI42 Tower Hamlets
Delivery Location
Not specified

Local Authority
Tower Hamlets
Electoral Ward
Canary Wharf
Westminster Constituency
Poplar and Limehouse

Supplier Information

Number of Suppliers
1
Supplier Name

GOODSTUFF HOLDINGS

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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