Tender

ITT265 Student Recruitment Media Buying Strategy Tender

UNIVERSITY OF NORTHAMPTON E-TENDERING

This public procurement record has 1 release in its history.

Tender

15 Mar 2019 at 09:40

Tender Notice
Summary of the contracting process

The University of Northampton is inviting tenders for the "ITT265 Student Recruitment Media Buying Strategy Tender", aiming to enhance brand awareness of its undergraduate programmes primarily within the UK and Europe, and potentially extending to specific international markets, including South East Asia, Sub-Saharan Africa, and the Middle East. The procurement process is currently in the tender stage, with applications closing on 14th April 2019. The contract is expected to commence on 1st July 2019 and will last for three years, ending on 30th June 2022. This procurement falls under the advertising and marketing services industry category and utilises a selective procurement method through a restricted procedure due to the contract's above-threshold status. The delivery will take place at the University of Northampton, located in Northamptonshire, United Kingdom.

This tender presents significant opportunities for media planning and buying agencies looking to expand their portfolios in higher education recruitment marketing. Agencies with proven expertise in managing multi-channel campaigns, including PPC, social media, display advertising, broadcasting, and SEO, will find this tender particularly suitable. The focus on multiple target demographics and territories underscores the need for responsive and innovative marketing strategies, providing a platform for agencies to showcase their capabilities while establishing a strong working relationship with a prominent academic institution.

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Notice Information

Notice Title

ITT265 Student Recruitment Media Buying Strategy Tender

Notice Description

The University of Northampton (UON) is tendering for a Media Planning and Buying Agency for a period of 3 years commencing in July 2019. The UON is looking to promote brand awareness of its Undergraduate offering mainly within the UK and Europe but may include increasing awareness of UON to an International Market, targeting specific territories such as South East Asia, Sub Sahara Africa and the Middle East. The agency will be responsible for the strategic planning of all campaigns and making recommendations on the various media channels that are suitable for the target audience of 16 plus. They must be able to provide competitor reporting and provide recommendations on this information to inform current and future campaign developments and planning. The agency must have proven experience of working with multiple channels and multiple campaigns at the same time, this will include PPC, Social, Display (programmatic), Broadcast (to include TV), OOH along with proven SEO experience. Additional information: The information and documents for this tender will be accessible from https://in-tendhost.co.uk/universityofnorthampton Click on Current Tenders link where you can view the project detail, express an interest and register your Organisation with our e-tendering system. Once the registration has been accepted and you have received your login details by e:mail you can login to view and download the PQQ in the My Tenders section of the website. If your company is already registered please do not register again Is a Recurrent Procurement Type? : No

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-a697e61b-b0bd-4ff6-8dd4-be177d417618
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/61dde393-5ce3-46cf-83b0-ff3691ad32a2
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure (above threshold)
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79341000 - Advertising services

79341100 - Advertising consultancy services

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
15 Mar 20196 years ago
Submission Deadline
14 Apr 2019Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
30 Jun 2019 - 30 Jun 2022 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF NORTHAMPTON E-TENDERING
Contact Name
Julia Gough
Contact Email
julia.gough@northampton.ac.uk
Contact Phone
+44 1604892663

Buyer Location

Locality
NORTHAMPTONSHIRE
Postcode
NN2 6JB
Post Town
Northampton
Country
England
Major Region (ITL 1)
TLF East Midlands (England)
Basic Region (ITL 2)
TLF2 Leicestershire, Rutland and Northamptonshire
Small Region (ITL 3)
TLF24 West Northamptonshire
Delivery Location
TLF East Midlands (England)
Local Authority
West Northamptonshire
Electoral Ward
St. George
Westminster Constituency
Northampton North

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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