Award

GB-London: RBGKEW1390 - Legacy Proposition Development

ROYAL BOTANIC GARDENS, KEW

This public procurement record has 1 release in its history.

Award

22 May 2025 at 11:55

Award Notice
Summary of the contracting process

The Royal Botanic Gardens, Kew, has completed the award stage of a procurement process titled "GB-London: RBGKEW1390 - Legacy Proposition Development," focusing on marketing services. The procurement involved developing a legacy marketing proposition to enhance RBG Kew's brand awareness and encourage legacy donations. This open procedure tender, with a total value of £39,962, was classified under the industry category for marketing services, assigned the CPV code 79342000. The project is set in London, UK, with a contract period starting on 10th June 2025 and concluding on 9th June 2026. The Royal Botanic Gardens, Kew, served as the buyer, and The GOOD Agency Group Ltd was announced as the supplier.

This tender provides numerous business growth opportunities, especially for small and medium enterprises (SMEs) with expertise in marketing services and legacy proposition development. Businesses capable of offering strategic insights, developing key messages, and case study creation could find this contract highly advantageous. The project aligns with RBG Kew's goal of engaging new audiences and current supporters in legacy giving, presenting opportunities for businesses to grow their portfolio in the public sector through similar future engagements. SMEs focused on marketing and consultancy can leverage this tender as a case to enhance their reputation and develop partnerships within the cultural and heritage sector.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Start Free Trial Book a Demo
All Features Pricing

Notice Information

Notice Title

GB-London: RBGKEW1390 - Legacy Proposition Development

Notice Description

Royal Botanic Gardens, Kew looking for an agency or consultancy to develop a legacy marketing proposition using the outcomes of the brand extension project which is currently underway. The objective is to develop a proposition that uses RBG Kew's new brand cause positioning and framework to grow awareness of legacy giving at RBG Kew, inspire new audiences to enquire about leaving a legacy to RBG Kew in their Will and help engage our current enquirer and intends audience. The scope of this project is: *Strategy and insight *Proposition development *Key messages and proof points *Case studies Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-a7184630-3ede-4b15-9d3a-558d9dd97867
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/1a5f7306-bea1-4e70-89f3-4bd47f7ea826
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£39,962 Under £100K
Lots Value
Not specified
Awards Value
£39,962 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
22 May 20259 months ago
Submission Deadline
20 May 2025Expired
Future Notice Date
Not specified
Award Date
20 May 20259 months ago
Contract Period
9 Jun 2025 - 9 Jun 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
ROYAL BOTANIC GARDENS, KEW
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
RICHMOND
Postcode
TW9 3AE
Post Town
Twickenham
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI7 Outer London - West and North West
Small Region (ITL 3)
TLI75 Hounslow and Richmond upon Thames
Delivery Location
TLI London
Local Authority
Richmond upon Thames
Electoral Ward
Kew
Westminster Constituency
Richmond Park

Supplier Information

Number of Suppliers
1
Supplier Name

THE GOOD AGENCY GROUP

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-a7184630-3ede-4b15-9d3a-558d9dd97867-2025-05-22T12:55:05+01:00",
    "date": "2025-05-22T12:55:05+01:00",
    "ocid": "ocds-b5fd17-a7184630-3ede-4b15-9d3a-558d9dd97867",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "BIP952344398",
        "title": "GB-London: RBGKEW1390 - Legacy Proposition Development",
        "description": "Royal Botanic Gardens, Kew looking for an agency or consultancy to develop a legacy marketing proposition using the outcomes of the brand extension project which is currently underway. The objective is to develop a proposition that uses RBG Kew's new brand cause positioning and framework to grow awareness of legacy giving at RBG Kew, inspire new audiences to enquire about leaving a legacy to RBG Kew in their Will and help engage our current enquirer and intends audience. The scope of this project is: *Strategy and insight *Proposition development *Key messages and proof points *Case studies Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79342000",
            "description": "Marketing services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "London",
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "value": {
            "amount": 39962,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "tenderPeriod": {
            "endDate": "2025-05-21T00:00:00+01:00"
        },
        "contractPeriod": {
            "startDate": "2025-06-10T00:00:00+01:00",
            "endDate": "2026-06-09T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": true
        },
        "mainProcurementCategory": "services"
    },
    "parties": [
        {
            "id": "GB-CFS-235169",
            "name": "Royal Botanic Gardens, Kew",
            "identifier": {
                "legalName": "Royal Botanic Gardens, Kew"
            },
            "address": {
                "streetAddress": "Royal Botanic Gardens, Kew, The Herbarium",
                "locality": "Richmond",
                "postalCode": "TW9 3AE",
                "countryName": "UK"
            },
            "contactPoint": {
                "name": "Sarah Jandu",
                "email": "procurement@kew.org",
                "telephone": "+442083325000"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-CFS-318085",
            "name": "The GOOD Agency Group Ltd",
            "identifier": {
                "legalName": "The GOOD Agency Group Ltd"
            },
            "address": {
                "streetAddress": "3rd Floor Harling House, 47 - 51 Great Suffolk Street, London, SE1 0BS"
            },
            "details": {
                "scale": "sme"
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-235169",
        "name": "Royal Botanic Gardens, Kew"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-a7184630-3ede-4b15-9d3a-558d9dd97867-1",
            "status": "active",
            "date": "2025-05-21T00:00:00+01:00",
            "datePublished": "2025-05-22T12:55:05+01:00",
            "value": {
                "amount": 39962,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-CFS-318085",
                    "name": "The GOOD Agency Group Ltd"
                }
            ],
            "contractPeriod": {
                "startDate": "2025-06-10T00:00:00+01:00",
                "endDate": "2026-06-09T23:59:59+01:00"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/1a5f7306-bea1-4e70-89f3-4bd47f7ea826",
                    "datePublished": "2025-05-22T12:55:05+01:00",
                    "format": "text/html",
                    "language": "en"
                },
                {
                    "id": "2",
                    "documentType": "tenderNotice",
                    "description": "Please follow this link to view the notice.",
                    "url": "https://www.delta-esourcing.com/delta/respondToList.html?noticeId=952344398"
                }
            ]
        }
    ]
}