Tender

GB-Southampton: National Mapping Services Segmentation and Persona Development

ORDNANCE SURVEY

This public procurement record has 1 release in its history.

Tender

14 Oct 2021 at 11:30

Tender Notice
Summary of the contracting process

The Ordnance Survey is currently initiating a tender for the project titled "National Mapping Services Segmentation and Persona Development." This procurement is classified under market research services and is located in Southampton, UK. The tender is an open procedure, with the submission deadline set for 29th October 2021. The contract value ranges between £50,000 and £100,000, with an expected contract duration starting from 23rd November 2021 to 23rd November 2022. The buying organisation aims to engage a strategic research agency to enhance understanding of customer needs through actionable segmentation.

This tender presents a significant opportunity for small and medium enterprises (SMEs) and voluntary community sector enterprises (VCSEs) that specialise in market research and customer insights. By participating in this procurement, businesses can contribute to the Ordnance Survey's mission and potentially secure a long-term contract. Companies with experience in developing customer personas and segmentation strategies would be particularly well-suited to compete for this project, allowing them to leverage their expertise in a high-profile government initiative.

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Notice Information

Notice Title

GB-Southampton: National Mapping Services Segmentation and Persona Development

Notice Description

Ordnance Survey's National Mapping Services (NMS) division has a mission to: be essential to our customers, empowering the nation through world-leading location expertise. OS is seeking a strategic research agency that can scope requirements for an actionable segmentation and create a segmentation and personas that helps the business understand our customers' needs and requirements. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-a78e723f-eec0-486f-89ac-b0ed2386df50
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/f25a3650-e636-4554-a1d8-682a90af4826
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
£100,000 £100K-£500K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
14 Oct 20214 years ago
Submission Deadline
29 Oct 2021Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
23 Nov 2021 - 23 Nov 2022 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
ORDNANCE SURVEY
Contact Name
Caroline Eadie
Contact Email
caroline.eadie@os.uk
Contact Phone
02380055091

Buyer Location

Locality
SOUTHAMPTON
Postcode
SO16 0AS
Post Town
Southampton
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ3 Hampshire and Isle of Wight
Small Region (ITL 3)
TLJ36 Central Hampshire
Delivery Location
Not specified
Local Authority
Test Valley
Electoral Ward
Chilworth, Nursling & Rownhams
Westminster Constituency
Romsey and Southampton North

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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