Award

Skills for Life - Lead Creative & Strategic Agency - CON_16492

DEPARTMENT FOR EDUCATION

This public procurement record has 1 release in its history.

Award

23 Nov 2022 at 10:46

Award Notice
Summary of the contracting process

The Department for Education has awarded a contract for a Creative & Strategic Agency for the Skills for Life campaigns. The agency, M&C Saatchi, will act as the lead strategic and creative agency for the government skills campaigns promoting education and training options. The contract value is £9,504,000, with a contract period starting from October 1, 2022, until September 30, 2024. The procurement method used was selective, calling off from a framework agreement. The tender period ended on August 4, 2022.

This tender presents an opportunity for businesses in the advertising and marketing services industry, especially those with expertise in promoting education and training options to different target groups. Businesses capable of handling strategic and creative campaign management are well-suited to compete. The tender was issued by the Department for Education with a specific focus on promoting education and training opportunities in priority sectors like STEM to young people, adults, and employers.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Start Free Trial Book a Demo
All Features Pricing

Notice Information

Notice Title

Skills for Life - Lead Creative & Strategic Agency - CON_16492

Notice Description

The Department for Education have awarded a contract for a Creative & Strategic Agency to support with the Skills for Life campaigns. The Department utilised Crown Commercial Services framework RM6125 (Campaign Solutions 2) to run a competition and award the contract to the successful agency. The agency will act as lead strategic and creative agency for the government skills campaigns (currently under 'Skills for Life' umbrella brand), promoting education and training options to young people, adults and employers (including T Levels, apprentice-ships, higher technical qualifications, Skills Bootcamps, Multiply, Free courses for Jobs and basic skills). The campaign will also promote careers in priority sectors, including in STEM and other enablers to access skills and learning.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-a9a1ab39-468d-46a4-bd55-3fde0387d0d3
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/3c24b10e-0302-4c8c-8f6c-3e7a287d0ea2
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£9,504,000 £1M-£10M
Lots Value
Not specified
Awards Value
£9,504,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
23 Nov 20223 years ago
Submission Deadline
4 Aug 2022Expired
Future Notice Date
Not specified
Award Date
7 Nov 20223 years ago
Contract Period
30 Sep 2022 - 30 Sep 2024 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
DEPARTMENT FOR EDUCATION
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
SHEFFIELD
Postcode
S1 2JF
Post Town
Sheffield
Country
England
Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE3 South Yorkshire
Small Region (ITL 3)
TLE32 Sheffield
Delivery Location
Not specified
Local Authority
Sheffield
Electoral Ward
City
Westminster Constituency
Sheffield Central

Supplier Information

Number of Suppliers
1
Supplier Name

M&C SAATCHI

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-a9a1ab39-468d-46a4-bd55-3fde0387d0d3-2022-11-23T10:46:13Z",
    "date": "2022-11-23T10:46:13Z",
    "ocid": "ocds-b5fd17-a9a1ab39-468d-46a4-bd55-3fde0387d0d3",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "tender_301651/1149246",
        "title": "Skills for Life - Lead Creative & Strategic Agency - CON_16492",
        "description": "The Department for Education have awarded a contract for a Creative & Strategic Agency to support with the Skills for Life campaigns. The Department utilised Crown Commercial Services framework RM6125 (Campaign Solutions 2) to run a competition and award the contract to the successful agency. The agency will act as lead strategic and creative agency for the government skills campaigns (currently under 'Skills for Life' umbrella brand), promoting education and training options to young people, adults and employers (including T Levels, apprentice-ships, higher technical qualifications, Skills Bootcamps, Multiply, Free courses for Jobs and basic skills). The campaign will also promote careers in priority sectors, including in STEM and other enablers to access skills and learning.",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "countryName": "British Oversea Territories"
                    },
                    {
                        "countryName": "Channel Islands"
                    },
                    {
                        "countryName": "Europe"
                    },
                    {
                        "countryName": "Isle of Man"
                    },
                    {
                        "countryName": "Rest of the World"
                    },
                    {
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "value": {
            "amount": 9504000,
            "currency": "GBP"
        },
        "procurementMethod": "selective",
        "procurementMethodDetails": "Call-off from a framework agreement",
        "tenderPeriod": {
            "endDate": "2022-08-04T12:00:00+01:00"
        },
        "contractPeriod": {
            "startDate": "2022-10-01T00:00:00+01:00",
            "endDate": "2024-09-30T23:59:59+01:00"
        },
        "suitability": {
            "sme": false,
            "vcse": false
        },
        "mainProcurementCategory": "services"
    },
    "parties": [
        {
            "id": "GB-CFS-189483",
            "name": "Department for Education",
            "identifier": {
                "legalName": "Department for Education"
            },
            "address": {
                "streetAddress": "2 St. Paul's Place",
                "locality": "Sheffield",
                "postalCode": "S1 2JF",
                "countryName": "England"
            },
            "contactPoint": {
                "email": "charlotte.bullimore@education.gov.uk"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-CFS-228172",
            "name": "M&C Saatchi",
            "identifier": {
                "legalName": "M&C Saatchi"
            },
            "address": {
                "streetAddress": "36 Golden Square, London, W1F 9EE"
            },
            "details": {
                "scale": "large",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-189483",
        "name": "Department for Education"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-a9a1ab39-468d-46a4-bd55-3fde0387d0d3-1",
            "status": "active",
            "date": "2022-11-07T00:00:00Z",
            "datePublished": "2022-11-23T10:46:13Z",
            "value": {
                "amount": 9504000,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-CFS-228172",
                    "name": "M&C Saatchi"
                }
            ],
            "contractPeriod": {
                "startDate": "2022-10-01T00:00:00+01:00",
                "endDate": "2024-09-30T23:59:59+01:00"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/3c24b10e-0302-4c8c-8f6c-3e7a287d0ea2",
                    "datePublished": "2022-11-23T10:46:13Z",
                    "format": "text/html",
                    "language": "en"
                },
                {
                    "id": "2",
                    "description": "n/a",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/64583d8c-2cef-4226-a86d-0512e51af693",
                    "format": "application/pdf"
                }
            ]
        }
    ]
}