Tender

Media Planning and Buying Services

UNIVERSITY OF BATH

This public procurement record has 1 release in its history.

Tender

23 Jul 2021 at 12:25

Summary of the contracting process

The University of Bath has initiated a tender for "Media Planning and Buying Services" aimed at enhancing its student recruitment strategies and marketing activities. This procurement, classified under marketing services (CPV code: 79342000), has a total value of £300,000 and is conducted through an open procedure. The tender period is set to close on 23rd August 2021, and the contract will commence on 1st October 2021, running until 30th September 2023. The services should primarily be delivered in the South West region of the United Kingdom.

This tender presents a valuable opportunity for agencies specialising in media strategy and planning, particularly those with experience in educational marketing. With potential responsibilities including media buying and performance evaluation, suitable businesses may include advertising agencies, marketing consultancies, and data analytics firms that are well-positioned to support the University of Bath's recruitment objectives. The competitive bidding process invites capable suppliers to showcase their expertise in delivering integrated marketing services tailored for educational institutions.

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Notice Title

Media Planning and Buying Services

Notice Description

The University of Bath is looking to appoint an agency of record to manage media planning and buying in support of its student recruitment strategies and marketing activity plans. The scope of services provided by the agency should include: *Media strategy and planning *Media buying *Monitoring, reporting and evaluation In preparing their bids suppliers are asked to note that responsibility for the planning and delivery of student recruitment marketing activity at the University of Bath is shared between a central marketing team and marketing teams within the University's three Faculties and School of Management.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-a9b04c79-5e74-4bc0-a413-97b562b9edd4
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/bf102ecd-5d53-4607-b0ac-8df799840658
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£300,000 £100K-£500K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
23 Jul 20214 years ago
Submission Deadline
23 Aug 2021Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
30 Sep 2021 - 30 Sep 2023 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF BATH
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BATH
Postcode
BA1 1JW
Post Town
Bath
Country
England

Major Region (ITL 1)
TLK South West (England)
Basic Region (ITL 2)
TLK5 West of England
Small Region (ITL 3)
TLK52 Bath & North East Somerset and South Gloucestershire
Delivery Location
TLK South West (England)

Local Authority
Bath and North East Somerset
Electoral Ward
Kingsmead
Westminster Constituency
Bath

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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