Tender

NCS Brand Tracker Services

NATIONAL CITIZEN SERVICE

This public procurement record has 1 release in its history.

Tender

12 Dec 2018 at 15:39

Tender Notice
Summary of the contracting process

The National Citizen Service (NCS) Trust is seeking to procure brand tracker services through a selective tender process, aimed at measuring brand performance and perception over a two-year contract, with optional extensions. This procurement falls under the services category, specifically market research (CPV code: 79310000) and related advertising and marketing services. The tender is currently active, with submissions due by 17 January 2019. The project is located in the UK, including British Overseas Territories and the Channel Islands, and it will play a pivotal role in NCS's marketing transformation as it transitions to a Royal Charter Body.

This tender presents a substantial opportunity for businesses specialising in market research and marketing services, especially those that support not-for-profit organisations. Companies that thrive in creating robust brand tracking methodologies and insights will be well-positioned to compete. The total contract value is estimated at £400,000, which further highlights the potential for growth in this sector, particularly for small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) that can offer innovative solutions aligned with NCS’s objectives.

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Notice Information

Notice Title

NCS Brand Tracker Services

Notice Description

National Citizen Service Trust is a not-for-profit organisation incorporated by Royal Charter and established to shape, support, champion and lead a thriving National Citizen Service. The Trust was set up by Government in 2011 to tackle some of the biggest social challenges in the UK. Through a wide range of community programmes and projects for young adults, the NCS looks to build social cohesion, mobility and engagement. The NCS Trust promotes; Social Cohesion - To bring our country together by building stronger, more integrated communities and fostering understanding between young people from different backgrounds; Social Mobility - To build essential skills for life and work, investing in our country's future talent. Social Engagement - To engage young people in social action in their communities and the democratic process, building their understanding of their responsibilities as citizens NCS requires a brand tracker survey to measure brand performance and brand perception metrics. The data and insight derived from the tracker will underpin business plan and marketing strategy development and be used to establish and evidence key performance indicators. NCS has an existing brand tracker system, which has been in place since 2013. It is now being put to tender as part of a wider marketing transformation project in a pivotal year for the organisation as we move to become a Royal Charter Body and carry out a comprehensive recommissioning of our partner network. NCS is ambitious to grow and inspire more young people to participate in the programme. Recent participation and brand scores have been relatively stable, and the organisation is working to address some of the potential causes for this through the recommissioning process (which will help us deliver a more consistent programme across the country in terms of both content and quality) and through investment in marketing activities to address the challenges of awareness and affinity, including brand advertising and the application of a new attitudinal segmentation. In order to measure the impact of these major projects, and to uncover insights that will help us to drive growth, we are looking to review the existing brand tracking approach. The frequency, reach and methodology of the existing brand tracker has changed regularly over the course of its existence. This project looks to consolidate the brand tracking approach, and to provide a more robust analysis of brand health at key points in the planning cycle, as well as evaluate the impact of marketing campaign activity on brand perception. The contract will be for a duration of two years with the option for NCS Trust for extend for two twelve month periods. Additional information: All documents can be found on NCS' supplier portal under PQQ_19 'NCS Brand Tracker Services'. Please 'Express an Interest' to access the documents.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-ad1f8a91-d07b-4647-b9fd-2bce10e9939c
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/bb1828d7-3795-4f4d-b038-7ca4e34c9e88
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure (above threshold)
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79310000 - Market research services

79340000 - Advertising and marketing services

79342000 - Marketing services

Notice Value(s)

Tender Value
£400,000 £100K-£500K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
12 Dec 20187 years ago
Submission Deadline
17 Jan 2019Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
31 Mar 2019 - 29 Mar 2024 Over 5 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
NATIONAL CITIZEN SERVICE
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
W14 8DG
Post Town
West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI33 Kensington & Chelsea and Hammersmith & Fulham
Delivery Location
Not specified
Local Authority
Hammersmith and Fulham
Electoral Ward
Avonmore
Westminster Constituency
Hammersmith and Chiswick

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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