Award

West Northamptonshire Council "Give it a try" Campaign

WEST NORTHAMPTONSHIRE COUNCIL

This public procurement record has 1 release in its history.

Award

31 Mar 2025 at 13:09

Award Notice
Summary of the contracting process

West Northamptonshire Council has awarded a contract for the "Give it a Try" Campaign as part of its Enhanced Bus Partnership initiative. The campaign aims to raise awareness of the local bus network and boost ridership among existing and potential users, coinciding with the Women's Rugby World Cup in Northampton. Classified under advertising and marketing services, this tender involves a targeted marketing campaign in the East Midlands, UK, running from April to September 2025. The procurement method used was competitive quotation, specifically below threshold contracting, with Go Travel Solutions being the successful supplier for the contract valued at GBP 30,220.

This tender offers a substantial opportunity for businesses specialised in marketing and advertising to showcase their capabilities by contributing to a high-profile campaign. It is particularly suited for large enterprises that can deliver impactful strategies for public awareness. The contract can significantly enhance a supplier's portfolio and reputation, providing increased visibility in the East Midlands and aligning with a major sporting event. Businesses with expertise in transportation marketing or those aiming to expand in this sector stand to benefit from competing in similar future procurements initiated by public sector bodies.

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Notice Information

Notice Title

West Northamptonshire Council "Give it a try" Campaign

Notice Description

The West Northamptonshire Council (WNC) Enhanced Bus Partnership has identified the need for a targeted marketing campaign to raise awareness of the local bus network and increase ridership amongst both current and potential users. The campaign, themed "Give it a Try," will run from April to the end of September, aligning with the Women's Rugby World Cup (WRWC) - a major event for Northampton, which is hosting six matches.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-ad4e6dd1-a22f-479c-8dd8-36e4f708e860
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/93172ff3-b896-4e38-83de-0a1bb466e838
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Competitive quotation (below threshold)
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£30,220 Under £100K
Lots Value
Not specified
Awards Value
£30,220 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
31 Mar 202510 months ago
Submission Deadline
30 Mar 2025Expired
Future Notice Date
Not specified
Award Date
30 Mar 202510 months ago
Contract Period
30 Mar 2025 - 31 Mar 2025 24 hours
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
WEST NORTHAMPTONSHIRE COUNCIL
Contact Name
Anna Welsby
Contact Email
anna.welsby@westnorthants.gov.uk
Contact Phone
07872309461

Buyer Location

Locality
NORTHAMPTON
Postcode
NN1 1ED
Post Town
Northampton
Country
England
Major Region (ITL 1)
TLF East Midlands (England)
Basic Region (ITL 2)
TLF2 Leicestershire, Rutland and Northamptonshire
Small Region (ITL 3)
TLF24 West Northamptonshire
Delivery Location
TLF East Midlands (England)
Local Authority
West Northamptonshire
Electoral Ward
Castle
Westminster Constituency
Northampton North

Supplier Information

Number of Suppliers
1
Supplier Name

GO TRAVEL SOLUTIONS

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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