West Northamptonshire Council "Give it a try" Campaign

WEST NORTHAMPTONSHIRE COUNCIL

There is 1 contract in this contracting process.

Summary of the contracting process

West Northamptonshire Council has awarded a contract for the "Give it a Try" Campaign as part of its Enhanced Bus Partnership initiative. The campaign aims to raise awareness of the local bus network and boost ridership among existing and potential users, coinciding with the Women's Rugby World Cup in Northampton. Classified under advertising and marketing services, this tender involves a targeted marketing campaign in the East Midlands, UK, running from April to September 2025. The procurement method used was competitive quotation, specifically below threshold contracting, with Go Travel Solutions being the successful supplier for the contract valued at GBP 30,220.

This tender offers a substantial opportunity for businesses specialised in marketing and advertising to showcase their capabilities by contributing to a high-profile campaign. It is particularly suited for large enterprises that can deliver impactful strategies for public awareness. The contract can significantly enhance a supplier's portfolio and reputation, providing increased visibility in the East Midlands and aligning with a major sporting event. Businesses with expertise in transportation marketing or those aiming to expand in this sector stand to benefit from competing in similar future procurements initiated by public sector bodies.

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West Northamptonshire Council "Give it a try" Campaign