Tender

Media Buying Framework Agreement for Imperial War Museums (IWM)

IWM/2324/MKT/3184: MEDIA BUYING FRAMEWORK AGREEMENT FOR IMPERIAL WAR MUSEUMS

This public procurement record has 1 release in its history.

Tender

04 Aug 2023 at 15:55

Tender Notice
Summary of the contracting process

The Imperial War Museums (IWM) are seeking suppliers for a Media Buying Framework Agreement. This tender involves the provision of media and digital advertising strategy, buying, and planning services for marketing campaigns related to brand, destination visitation, major events, membership, and temporary exhibitions. The process comprises two lots, with agencies able to pitch for either a single or multiple lots based on their expertise. The contract is valued at £637,000 GBP and is scheduled to start on January 1, 2024, and end on December 31, 2027. The deadline for tender submissions is September 5, 2023.

This tender for media and advertising services by IWM presents a lucrative opportunity for businesses operating in the advertising industry. Agencies specialising in media strategy, buying, and planning, as well as digital advertising services and Google Grants management, are well-suited to compete for this contract. The inclusion of regional and national marketing campaigns provides a broad scope for agencies with diverse capabilities to engage with IWM's promotional activities. Businesses with expertise in advertising services can leverage this opportunity to grow their client portfolio and expand their reach within the cultural heritage and museum sector.

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Notice Information

Notice Title

Media Buying Framework Agreement for Imperial War Museums (IWM)

Notice Description

IWM is tendering for a framework of suppliers to provide media and digital advertising strategy, buying and planning. The appointed agency/agencies will support marketing campaigns for IWM including those for brand, destination visitation, major events, membership, and temporary exhibitions across our sites, with both regional and national reach. The tender comprises two lots. Agencies are invited to pitch for either a single or multiple lots, depending on their expertise: * Lot 1: Media Strategy, Buying and Planning * Lot 2: Digital Advertising Services & Google Grants Management Social media advertising and organic activity are managed by in-house teams and are out of scope of this tender.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-adc74bfa-fafe-4b2b-b701-4377b35fbc17
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/bc2d38ea-535e-4968-8c0f-60f358063eda
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
£637,000 £500K-£1M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
4 Aug 20232 years ago
Submission Deadline
5 Sep 2023Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
1 Jan 2024 - 31 Dec 2027 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
IWM/2324/MKT/3184: MEDIA BUYING FRAMEWORK AGREEMENT FOR IMPERIAL WAR MUSEUMS
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SE1 6HZ
Post Town
South East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI44 Lewisham and Southwark
Delivery Location
Not specified
Local Authority
Southwark
Electoral Ward
St George's
Westminster Constituency
Bermondsey and Old Southwark

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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