Tender

PQ0228 - Birmingham Children's Trust - 2020 Fostering Acquisition Campaigns

BIRMINGHAM CITY COUNCIL

This public procurement record has 1 release in its history.

Tender

19 Dec 2019 at 15:50

Summary of the contracting process

Birmingham City Council is seeking a digital, creative, or media buying agency for the "PQ0228 - Birmingham Children's Trust - 2020 Fostering Acquisition Campaigns" contract. This procurement falls under the advertising and marketing services category, with a focus on delivering foster carer recruitment campaigns. The contract is set to commence on 10 February 2020 and will last for three months, concluding on 8 May 2020, with options for extension based on performance and funding. Interested parties must submit their tenders by noon on 17 January 2020 through the e-tendering system In-tend.

This tender presents a significant opportunity for agencies with expertise in advertising campaign management, particularly those experienced in digital and traditional media strategies. Agencies that can produce compelling creative content and adapt campaigns based on performance analytics will be well-positioned to compete. Companies specialising in film production, social media marketing, and localised advertising approaches, particularly those that can engage effectively with Birmingham's diverse community, should consider participating.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Notice Title

PQ0228 - Birmingham Children's Trust - 2020 Fostering Acquisition Campaigns

Notice Description

Birmingham Children's Trust requires a digital / creative / media buying agency to deliver a series of foster carer recruitment campaigns as detailed below under requirements / specifications. This contract will be for a period of 3 months commencing 10 February 2020 until 8th May 2020, (unless terminated under the terms and conditions of contract). With the option to extend for up to an additional 3- or 6-months subject to requirements, availability of funding and performance. The provider will deliver a three-month promotional campaign for the Trust, using its active networks in Birmingham to deliver a series of foster carer recruitment campaigns. The agency / agencies shall: o Produce creative campaign proposals o Provide guidance on campaign ideas suggest by the Trust o Deliver a foster carer recruitment campaign over an initial period of three month, with potential for expansion depending on results and budget o Film and produce a series of videos to support the campaign o Provide actors and set o Use actors that represent the diversity of Birmingham and our target audience o Ensure that any outdoor filming takes place within a 30-mile radius of Birmingham, in-line with our recruitment radius o Run the campaign using a mix of digital and traditional media including: Social media Display advertising according to search history Print materials for hyper local advertising o Use Trust branding and comply with the Trust's brand guidelines throughout promotional activity o Work in collaboration with Marketing and Social Media Manager and Recruitment Team Manager whilst leading on campaign activities o Provide ongoing evidence of the effectiveness of the campaign through fortnightly reporting o Adapt the campaign according to feedback and campaign data This contract will be for a period of 3 months commencing 10th February 2020. The Council will be using its free to use e-tendering system (in-tend) for the administration of this procurement process and potential suppliers must register with the system to be able to express an interest. If you wish to express an interest in this opportunity please click on the following link to access https://in-tendhost.co.uk/birminghamcc/ and submit your details to register. You will then be sent details on how to log on which will enable you to download all relevant Invitation to Tender (ITT) documentation. If you are unable to register with In-tend or have any questions or problems on how to use this web site please either email us at: cps@birmingham.gov.uk or call CPS Helpdesk on 0121 464 8000. Your completed tender submission should be returned by noon on 17th January 2020 via the 'in-tend' system https://in-tendhost.co.uk/birminghamcc Additional information: If you are interested in tendering please click on the following link to access Birmingham City Council's tender Portal. Delivery Notes Birmingham Is a Recurrent Procurement Type? : No

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-ae03ec01-32e7-447f-b11c-ddd878ab9567
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/a2801e25-03b7-4dd9-bfcc-1ffdd0f952e8
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Other -
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

92 - Recreational, cultural and sporting services


CPV Codes

79340000 - Advertising and marketing services

79341000 - Advertising services

79341100 - Advertising consultancy services

79341200 - Advertising management services

79341400 - Advertising campaign services

79342000 - Marketing services

79413000 - Marketing management consultancy services

92111200 - Advertising, propaganda and information film and video-tape production

92111210 - Advertising film production

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
19 Dec 20196 years ago
Submission Deadline
17 Jan 2020Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
10 Feb 2020 - 9 May 2020 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
BIRMINGHAM CITY COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
WEST MIDLANDS
Postcode
B4 7DJ
Post Town
Birmingham
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG West Midlands (England)

Local Authority
Birmingham
Electoral Ward
Newtown
Westminster Constituency
Birmingham Ladywood

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-ae03ec01-32e7-447f-b11c-ddd878ab9567-2019-12-19T15:50:18Z",
    "date": "2019-12-19T15:50:18Z",
    "ocid": "ocds-b5fd17-ae03ec01-32e7-447f-b11c-ddd878ab9567",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "PQ0228",
        "title": "PQ0228 - Birmingham Children's Trust - 2020 Fostering Acquisition Campaigns",
        "description": "Birmingham Children's Trust requires a digital / creative / media buying agency to deliver a series of foster carer recruitment campaigns as detailed below under requirements / specifications. This contract will be for a period of 3 months commencing 10 February 2020 until 8th May 2020, (unless terminated under the terms and conditions of contract). With the option to extend for up to an additional 3- or 6-months subject to requirements, availability of funding and performance. The provider will deliver a three-month promotional campaign for the Trust, using its active networks in Birmingham to deliver a series of foster carer recruitment campaigns. The agency / agencies shall: o Produce creative campaign proposals o Provide guidance on campaign ideas suggest by the Trust o Deliver a foster carer recruitment campaign over an initial period of three month, with potential for expansion depending on results and budget o Film and produce a series of videos to support the campaign o Provide actors and set o Use actors that represent the diversity of Birmingham and our target audience o Ensure that any outdoor filming takes place within a 30-mile radius of Birmingham, in-line with our recruitment radius o Run the campaign using a mix of digital and traditional media including: Social media Display advertising according to search history Print materials for hyper local advertising o Use Trust branding and comply with the Trust's brand guidelines throughout promotional activity o Work in collaboration with Marketing and Social Media Manager and Recruitment Team Manager whilst leading on campaign activities o Provide ongoing evidence of the effectiveness of the campaign through fortnightly reporting o Adapt the campaign according to feedback and campaign data This contract will be for a period of 3 months commencing 10th February 2020. The Council will be using its free to use e-tendering system (in-tend) for the administration of this procurement process and potential suppliers must register with the system to be able to express an interest. If you wish to express an interest in this opportunity please click on the following link to access https://in-tendhost.co.uk/birminghamcc/ and submit your details to register. You will then be sent details on how to log on which will enable you to download all relevant Invitation to Tender (ITT) documentation. If you are unable to register with In-tend or have any questions or problems on how to use this web site please either email us at: cps@birmingham.gov.uk or call CPS Helpdesk on 0121 464 8000. Your completed tender submission should be returned by noon on 17th January 2020 via the 'in-tend' system https://in-tendhost.co.uk/birminghamcc Additional information: If you are interested in tendering please click on the following link to access Birmingham City Council's tender Portal. Delivery Notes Birmingham Is a Recurrent Procurement Type? : No",
        "datePublished": "2019-12-19T15:50:18Z",
        "status": "active",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "additionalClassifications": [
            {
                "scheme": "CPV",
                "id": "79341200",
                "description": "Advertising management services"
            },
            {
                "scheme": "CPV",
                "id": "79342000",
                "description": "Marketing services"
            },
            {
                "scheme": "CPV",
                "id": "79341100",
                "description": "Advertising consultancy services"
            },
            {
                "scheme": "CPV",
                "id": "79341000",
                "description": "Advertising services"
            },
            {
                "scheme": "CPV",
                "id": "79413000",
                "description": "Marketing management consultancy services"
            },
            {
                "scheme": "CPV",
                "id": "92111210",
                "description": "Advertising film production"
            },
            {
                "scheme": "CPV",
                "id": "79341400",
                "description": "Advertising campaign services"
            },
            {
                "scheme": "CPV",
                "id": "92111200",
                "description": "Advertising, propaganda and information film and video-tape production"
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "postalCode": "B4 7DJ"
                    },
                    {
                        "region": "West Midlands",
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "procurementMethodDetails": "Other -",
        "tenderPeriod": {
            "endDate": "2020-01-17T23:59:59Z"
        },
        "contractPeriod": {
            "startDate": "2020-02-10T00:00:00Z",
            "endDate": "2020-05-09T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": false
        },
        "mainProcurementCategory": "services",
        "documents": [
            {
                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/a2801e25-03b7-4dd9-bfcc-1ffdd0f952e8",
                "datePublished": "2019-12-19T15:50:18Z",
                "format": "text/html",
                "language": "en"
            },
            {
                "id": "2",
                "documentType": "tenderNotice",
                "description": "Additional information on how to apply for this contract",
                "url": "https://in-tendhost.co.uk/birminghamcc/aspx/"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-CFS-43899",
            "name": "Birmingham City Council",
            "identifier": {
                "legalName": "Birmingham City Council"
            },
            "address": {
                "streetAddress": "1 Lancaster Circus, Birmingham",
                "locality": "West Midlands",
                "postalCode": "B4 7DJ",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Carol Woodfield",
                "email": "Carol.Woodfield@birmingham.gov.uk",
                "telephone": "0121 303 2913"
            },
            "roles": [
                "buyer"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-43899",
        "name": "Birmingham City Council"
    }
}