This public procurement record has 1 release in its history.

Award

23 Jul 2026 at 13:31

Summary of the contracting process

The Ministry of Defence (MOD) recently completed a procurement process for "Media Planning and Buying Services for Pan MOD", classified under Advertising campaign services. This process, utilising a selective procurement method through a call-off from a framework agreement, was finalised with Wavemaker Limited being awarded the contract. The contract commenced on 1st July 2026 and is set to run until 14th June 2030. The procurement covered a wide geographical area including the United Kingdom and other international regions such as British Overseas Territories and Europe. The tender's award was announced on 29th June 2026, with the total contract value being £12 million.

This tender represents a significant business growth opportunity for firms in the advertising and media sector, particularly those experienced in large-scale public sector contracts. While the procurement process through a framework agreement may limit initial competition, businesses can position themselves for similar future opportunities by aligning with the MOD's minimum requirements and focusing on strategic partnerships. Although this contract was not specifically designed for SMEs or voluntary, community, and social enterprises, large businesses with robust media planning and buying capacities can particularly benefit from engaging with such governmental tenders.

How relevant is this notice?

Notice Title

Media Planning and Buying Services for Pan MOD

Notice Description

This is a pan-MOD contract for Media Buying Services

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-ae3f35bf-19fc-4405-a53d-cb658b39b11f
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/5f84bed7-c1bc-44f1-9b42-002de7a12f61
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£12,000,000 £10M-£100M
Contracts Value
Not specified

Notice Dates

Publication Date
23 Jul 20261 weeks ago
Submission Deadline
31 May 2026Expired
Future Notice Date
Not specified
Award Date
28 Jun 20261 months ago
Contract Period
30 Jun 2026 - 14 Jun 2030 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
MINISTRY OF DEFENCE
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BRISTOL
Postcode
BS34 8JH
Post Town
Bristol
Country
England

Major Region (ITL 1)
TLK South West (England)
Basic Region (ITL 2)
TLK5 West of England
Small Region (ITL 3)
TLK52 Bath & North East Somerset and South Gloucestershire
Delivery Location
Not specified

Local Authority
South Gloucestershire
Electoral Ward
Stoke Park & Cheswick
Westminster Constituency
Filton and Bradley Stoke

Supplier Information

Number of Suppliers
1
Supplier Name

WAVEMAKER

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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