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Media Planning and Buying Services for Pan MOD

Ministry of Defence

This public procurement record has 1 release in its history.

Award

23 Jul 2026 at 14:31

Award Notice
Summary of the contracting process

The Ministry of Defence procured pan-MOD media planning and buying services, classified as advertising campaign services (CPV 79341400). The requirement covers media buying across the Ministry’s activities, rather than a single local site or campaign. Delivery may be required across the United Kingdom, Europe, the Isle of Man, the Channel Islands, the British Overseas Territories and the rest of the world. The buying organisation is the Ministry of Defence, based at MOD Abbey Wood in Bristol. This is a services opportunity intended for an organisation able to plan and purchase media across a broad geographic footprint and support defence-related communications at national and international scale.

The procurement is complete and was awarded on 29 June 2026 to Wavemaker Limited. The award value is £12,000,000. The contract period runs from 1 July 2026 to 14 June 2030. It was conducted as a selective procedure through a call-off from a framework agreement, with the tender submission deadline of 31 May 2026 at 23:59. The published requirement was not divided into lots. The Ministry of Defence identified the service as unsuitable for small and medium-sized enterprises and voluntary, community or social enterprises. Wavemaker Limited holds the active award for the full requirement; the data does not provide separate lot or supplier values.

For media agencies and communications groups, this award demonstrates substantial Ministry of Defence demand for integrated media planning and buying across domestic and international markets. A credible future competitor would need to manage campaigns for a large, complex public-sector organisation, coordinate media purchasing across the United Kingdom, Europe and overseas territories, and support activity elsewhere in the world. Relevant strengths would include robust planning, buying and optimisation capability, access to broad media channels, reliable campaign reporting and the operational capacity to serve multiple defence stakeholders. The selective framework call-off route also makes framework access and effective competition within an established purchasing structure commercially important. The requirement’s stated exclusion of SMEs and VCSEs indicates that scale and organisational capacity are likely to be significant considerations.

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Notice Information

Notice Title

Media Planning and Buying Services for Pan MOD

Notice Description

This is a pan-MOD contract for Media Buying Services

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-ae3f35bf-19fc-4405-a53d-cb658b39b11f
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/5f84bed7-c1bc-44f1-9b42-002de7a12f61
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£12,000,000 £10M-£100M
Contracts Value
Not specified

Notice Dates

Publication Date
23 Jul 20262 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
29 Jun 20263 months ago
Contract Period
1 Jul 2026 - 14 Jun 2030 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Ministry of Defence
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BRISTOL
Postcode
BS34 8JH
Postcode Area
Bristol
Country
England
Major Region (ITL 1)
TLK South West (England)
Basic Region (ITL 2)
TLK5 West of England
Small Region (ITL 3)
TLK52 Bath & North East Somerset and South Gloucestershire
Delivery Location
Not specified
Local Authority
South Gloucestershire
Electoral Ward
Stoke Park & Cheswick
Westminster Constituency
Filton and Bradley Stoke

Supplier Information

Number of Suppliers
1
Supplier Name

WAVEMAKER LIMITED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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